Tanaka 1789 X Chartier Sake Blend 001 Sakės butelio pakuotė by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 Sidabrinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.
SidabrinisPakuotės· 2021
Tanaka 1789 X Chartier Sake Blend 001 Sakės butelio pakuotė
Client: Tanaka 1789 X Chartier
Sidabrinis apdovanojimas A' Design Award Winner in Pakuotės Category
- 24,702
- Verified Award Winner
- Verify Award Status for #112010
The Design
About Tanaka 1789 X Chartier Sake Blend 001 Sakės butelio pakuotė
„Tanaka 1789 X Chartier Sake Blend 001“ – tai pakuotė sakės mišinių serijai. Etiketėje pavaizduotas juodas ant juodo tinklelio raštas, įkvėptas Tanakos alaus daryklos sienų – Edo laikotarpio Kura architektūros pavyzdžio. Tinklelis ant butelio atspausdintas lakų pavidalu ir sudėliotas į šešiakampių seriją – aromatų mokslo simbolį. Naudojamos juoda ir balta spalvos, nes abu prekės ženklai pasižymi šiomis spalvomis, o juodi buteliai skiriami aukščiausios kokybės sakei. Du pavadinimai sujungti kryžiaus raštu per bendrą raidę A.
The Recognition
About the Sidabrinis apdovanojimas A' Design Award
Tanaka 1789 X Chartier Sake Blend 001 Sakės butelio pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Tanaka 1789 X Chartier Sake Blend 001 Sakės butelio pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Tanaka 1789 X Chartier Sake Blend 001 Sakės butelio pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
