Island Rain Spiked Sparkling Seltzer Packaging – autorius Nicholas McMillan

Darbas Island Rain Spiked Sparkling Seltzer Packaging, kurio autorius Nicholas McMillan, yra itin vertinamas prestižinio 2021 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

BronzinisPakuotės· 2021

Island Rain Spiked Sparkling Seltzer Packaging

Dizaineris: Nicholas McMillan

Klientas: Omaha Brewing Company

Kategorijos Pakuotės laimėtojas – Bronzinis apdovanojimas A' Design Award

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Dizainas

Apie Island Rain Spiked Sparkling Seltzer Packaging

The brand and can designs for Omaha Brewing Company’s newest product, Island Rain, is inspired by island and beach-themed typography and subtly incorporates existing elements that can be easily distinguishable by those familiar to OBC, but not key to understanding the new spiked seltzer brand. The clean, crisp, white can is contrasted with splashes of color establishing a design language intended to target a younger consumer with easily identifiable flavors. Sold in an international market, Island Rain and Omaha Brewing Company look to positively impact the growing spiked seltzer market.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Island Rain Spiked Sparkling Seltzer Packaging laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Island Rain Spiked Sparkling Seltzer Packaging bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Island Rain Spiked Sparkling Seltzer Packaging puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

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Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: The new logo is inspired by island and beach-themed typography while subtly incorporating elements that are easily distinguishable by those familiar with OBC, but not key to understanding the Island Rain brand.

A clean and crisp white can design compliments the logo and establishes a design language which will speak to a younger market, as well as, appeal to those who already enjoy Island Rain. Splashes of color allows for a consistent design with easily identifiable flavors.
Matmenys ir pakuotė: 12 FL OZ Aluminum
Can Height 413mm
Diameter 211mm
Žymos: packaging, typography, clean, crisp, bright
Gamybos technologija: The initial design was intended to be printed directly on substrate, instead the client decided to continue using shrink wrapped cans for the current production run.
Dizaino iššūkis: The most difficult challenge was to create a new and unique design that fulfilled the request of the client while not alienating a dedicated community who was already invested in the brewery.

Furthermore, a priority of this initiative was to produce a design that would allow for the lowest production cost available. Producing an eye-catching design that had to solve many marketing problems with a limited color palette also proved to be a challenge.
Tyrimas: Research Objectives
To determine how to distinguish OBCs new sparkling spiked seltzer from their existing beer products while also creating a product that would compete in a crowded market.

Research Methodology
Review of current client product design and that of potential competitors was observed. As the primary designer of past designs, I had knowledge of the aesthetic which the client wanted to move away from.

Data Collection
Qualitative

Participants and Experiments
Test market groups were introduced to the new product line to receive feedback before final production.
Įkvėpimas: Inspired by the crisp, refreshing taste and flavors of the low calorie refreshment brewed in S. Georgia, the design looked to distinguish Island Rain as a unique product line that would be sold to international markets.
Projekto trukmė: The project started in October 2019 in Omaha, Georgia USA and concluded in January 2020. Island Rain is now being distributed to international markets arriving on shelves in Guatemala in September 2020.
Veikimo eiga: Pop open a can and enjoy the beverage that is Island Rain.