Boo Pagrindinė funkcija: Valymo priemonių pakuotė – autorius Evgeniya Abramova

Darbas Boo Pagrindinė funkcija: Valymo priemonių pakuotė, kurio autorius Evgeniya Abramova, yra itin vertinamas prestižinio 2021 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

SidabrinisPakuotės· 2021

Boo Pagrindinė funkcija: Valymo priemonių pakuotė

Dizaineris: Evgeniya Abramova

Klientas: Boo

Kategorijos Pakuotės laimėtojas – Sidabrinis apdovanojimas A' Design Award

25,922

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #114004

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Boo Pagrindinė funkcija: Valymo priemonių pakuotė

Boo – tai valymo priemonių linijos pakuotės dizainas, skirtas namams su mažais vaikais. Liniją sudaro gelis vaikiškų indų ir žaislų plovimui su ramunėlių ekstraktu, grindų valymo gelis su alavijų ekstraktu ir vonios kambario purškiklis su arbatmedžio ekstraktu. Produktai pagaminti iš natūralių sudedamųjų dalių, be dažiklių ir kvapiųjų medžiagų. Kiekvienas plastikinis buteliukas turi termosusitraukiančią etiketę švelnių spalvų. Ant etikečių pavaizduotos mikrobų iliustracijos, o kiekvienas produktas rodo skirtingą mikrobą. Skaidrios buteliuko sritys kuria įspūdį, jog mikrobai yra pašalinami.

Pripažinimas

Apie Sidabrinis apdovanojimas A' Design Award

Boo Pagrindinė funkcija: Valymo priemonių pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Boo Pagrindinė funkcija: Valymo priemonių pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Boo Pagrindinė funkcija: Valymo priemonių pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
Matmenys ir pakuotė: Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm
Žymos: packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
Gamybos technologija: Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve
Dizaino iššūkis: The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
Tyrimas: In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
Įkvėpimas: The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
Projekto trukmė: The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
Veikimo eiga: The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
Patentai: Copyrights belong to Evgeniya Abramova, 2019
Komandos nariai: Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin
Nuotraukų autoriai: Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin