VB Home Parduotuvės Dizainas by Martin Chow

VB Home Parduotuvės Dizainas by Martin Chow is a highly esteemed winner of the very prestigious 2021 Bronzinis apdovanojimas A' Design Award in Interjero ir parodų erdvių dizainas Competition Category.

BronzinisInterjeras· 2021

VB Home Parduotuvės Dizainas

by Martin Chow

Client: Hot Koncepts Design Ltd.

Bronzinis apdovanojimas A' Design Award Winner in Interjeras Category

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Colors

The Design

About VB Home Parduotuvės Dizainas

Tai pirmoji „Villeroy“ ir „Boch“ namų paslaugų parduotuvė (VB Home) Kinijoje. Parduotuvė yra atnaujintame rajone, kuris anksčiau buvo gamykla. Dizainerė, remdamasi VB produktų pritaikymu ir europietišku gyvenimo būdu, interjerui pasiūlė temą „Home sweet home“. Dizaineris daug laiko skiria VB gaminių istorijos ir skirtingų tipų supratimui. Po diskusijos su klientu galiausiai visi sutarė dėl interjero dizaino temos „Namai saldūs namai“.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

VB Home Parduotuvės Dizainas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad VB Home Parduotuvės Dizainas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. VB Home Parduotuvės Dizainas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is the first shop for Villeroy & Boch home servies (VB Home) in China. The shop ia located in renovation area, it was a factory before. Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle.
Dimensions & Packaging: The shop is around 1000 square meter.
Tags: #shop, # VBhome, #Villeroy&Boch, #Homesweethome, #interior, #hotkoncepts, #martinchow
Production Technology: Wall paper, paint finish, tiles and stone are the main materials applied in the shop.This
Design Challenge: The hardest part of the design must be the limited construction budget, especially in very special year 2020. Lucky we have excellent products, so the main job for designer is highlight the products with theme "home".
Research: As it is the first shop for VB home, so designer must clearly understand history and product characters of Villeroy & Boch. It is famous German brand which started form 1748. Therefore designer really hope to bring German touch in the shop, in terms of lifestyle, taste and even smell.
Inspiration: Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle. Therefore entry is very imporatant as it is the frist impression. Designer proposed lots of plant but no single product image to enhance the home theme. After entering the shop, the first thing we see is the home setting such as open kitchen, dinning and living areas with all VB products. Customers would feel relax to stay and select products in the shop.
Project Duration: The project started in April 2020 and finished in October 2020 in Shnaghai, China.
Operation Flow: This is the first shop for Villeroy & Boch home series (VB home) in China. Designer spend much time on understanding the history and different types of VB products. After the discussion with the client, finally all agreed the them "Home sweet home" for the interior design. Designer also hope to bring European lifestyle to all customers through the interior setting, use of open ceiling and even smell of the shop.
Patents: Copyright belongs to Hot Koncepts Design Limited.
Team Members: Martin Chow,
Yu Wen Xian,
Fang Ying
Image Credits: Photographer Kimi Guan.