Auksinis Interjeras · 2021
Cosmetea Pop Up Mažmeninės prekybos interjero dizainas
- Auksinis apdovanojimas A' Design Award 2021 in Interjeras
- CLIENT: Nax Architects
- Estimated Number of Design Views: 20,347
- Verification code CB14ED5BB9 · Verify this award
Colors
About Cosmetea Pop Up Mažmeninės prekybos interjero dizainas
Cosmetea Pop Up – tai mažmeninės prekybos ir parodų erdvė Šanchajuje, Kinijoje. 9 kvadratinių metrų erdvė įsikūrusi buvusiame garuose virtų bandelių restorane Yuyuan gatvėje, kurios istorija siekia daugiau nei 100 metų. Dizainas sujungia arbatą su kosmetika. Įspūdinga anga fasade, įkvėpta prekės ženklo logotipo arbatos ąsočio formos, pereina į siaurą apskritą tunelį, dengtą veidrodiniu nerūdijančiu plienu ir apšviestą LED juostomis. Lentynos įstatytos į specialiai pagamintus lizdus, paremtus kaiščio ir įleidimo jungtimis. Raudona sieninė spintelė skirta eksponavimui ir laikymui.
About the Auksinis apdovanojimas A' Design Award
Cosmetea Pop Up Mažmeninės prekybos interjero dizainas laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Cosmetea Pop Up Mažmeninės prekybos interjero dizainas bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Cosmetea Pop Up Mažmeninės prekybos interjero dizainas kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.
Press Kit
- Unique Properties
- Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution. - Dimensions & Packaging
- Area: 9 sqm
Type: Pop-up Shop - Tags
- Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
- Production Technology
- The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
- Design Challenge
- How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
- Research
- The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
- Inspiration
- Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism. - Project Duration
- Location: Shanghai, China
Completion time: the end of 2019 - Operation Flow
- The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
- Image Credits
- Raitt Liu
