Sidabrinis Pakuotės · 2021
Surplus Year After Year Pakuotė
by Bo Yang
- Sidabrinis apdovanojimas A' Design Award 2021 in Pakuotės
- CLIENT: Beijing Bofly Design Co.,LTD
- Estimated Number of Design Views: 29,132
- Verification code 32ABFF16F3 · Verify this award
Colors
About Surplus Year After Year Pakuotė
Tai kinų stipriųjų alkoholinių gėrimų pakuotės dizainas. Šiandien perteklinė Baijiu produktų pakuotė yra rimtas švaistymas ir sukelia aplinkos taršą. Todėl dėžutės ir vidinio padėklo dizainui naudojamos nebrangios ekologiškos bioskaidžios žaliavos. Mėlynas vandens srauto raštai nutapyti tradiciniu kinų kaligrafijos teptuku. Dvi auksinės žuvys žaidžia prieš srovę vertikaliuose išgraviruotuose vandens raižiniuose. Tai tobulas tradicinės kultūros ir meno dizaino derinys.
About the Sidabrinis apdovanojimas A' Design Award
Surplus Year After Year Pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Surplus Year After Year Pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Surplus Year After Year Pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Press Kit
- Unique Properties
- It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.
- Dimensions & Packaging
- Box 315×170×95mm, Bottle 255×65mm
- Tags
- Environmental protection, Green, Innovative, Fashionable, Modern Chinese style
- Production Technology
- The box design uses low-cost environmental protection degradable raw materials. The bottle is made of White Porcelain. The shape of the wooden bottle cap comes from the traditional paper fan, which is decorated with small metal fish. Recycled pulp is used as raw material for outer box packaging and the inner tray, and one-step molding process is used, and the bottle's relief shape juts out from the cover. traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body.
The box was tied with straw rope, and a metal fish hung on the front straw rope. The inner tray also uses recycled pulp, traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body. The design breaks the traditional Baijiu packaging impression, which has the industry innovation, and tries to create high-end product image with low cost environmental protection materials. - Design Challenge
- How to use low-cost, not that delicate materials to present the packaging gracefully, and it can reduce the later production process and labor costs, this is the biggest problem we have overcome.
- Inspiration
- The Chinese pronunciation of "surplus"and "fish" both called "Yu", "Surplus year after year" is a good wish in Chinese traditional culture. It means to wish every year's harvest can have surplus, which stands for a rich family and a happy life. The fan cap is also a form of expression of Chinese painting and calligraphy art. Our client wants to produce a low-cost, targeting high-end consumer groups and modern Chinese style product. Therefore, the design creativity comes into being.
- Project Duration
- The project started in June 2020 in Beijing and finished in December 2020 in Shijiazhuang.
- Operation Flow
- When you finish this bottle of Baijiu, the bottle could be used as vase, or just as a decoration. The box could be used as a storage box of small daily necessities.
