Genki Forest Gazuoto vandens butelio pakuotė by Genki Forest

Genki Forest Gazuoto vandens butelio pakuotė by Genki Forest is a highly esteemed winner of the very prestigious 2021 Geležinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

GeležinisPakuotės· 2021

Genki Forest Gazuoto vandens butelio pakuotė

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Geležinis apdovanojimas A' Design Award Winner in Pakuotės Category

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Colors

The Design

About Genki Forest Gazuoto vandens butelio pakuotė

Genki Forest yra gazuoto vandens butelio pakuotės dizainas. Butelis pagamintas iš PET – lengvo ir permatomo plastiko, atsparaus smūgiams ir padedančio išlaikyti anglies dioksidą viduje. Didelis juodas kinų rašto ženklas, įkvėptas tradicinės kaligrafijos, patalpintas ant plataus balto paviršiaus, suteikiant etiketei paprastą ir modernų vaizdą. Butelio kontūras yra glotnus, o siauriausia dalis yra ten, kur ranka laiko butelį, taip pagerinant laikymo patogumą. Ant peties esantis žiedas puoštas įgaubtais trikampiais, o ant kamštelio užspausdinta atidarymo rodyklė. Butelio plotis – 67,3 mm, aukštis – 209,25 mm.

The Recognition

About the Geležinis apdovanojimas A' Design Award

Genki Forest Gazuoto vandens butelio pakuotė laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Genki Forest Gazuoto vandens butelio pakuotė bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Genki Forest Gazuoto vandens butelio pakuotė gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Dimensions & Packaging: Width 67.3mm x Height 209.25mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Inspiration: The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Project Duration: The project started in May 2018.
Operation Flow: IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Team Members: Siyang Cai
Chu Xu
Image Credits: Siyang Cai