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ZDCollections Knygos dizainas by Xue Jiang

ZDCollections Knygos dizainas by Xue Jiang is a highly esteemed winner of the very prestigious 2021 Geležinis apdovanojimas A' Design Award in Spausdintinės ir publikuojamos medijos dizainas Competition Category.


GeležinisSpauda· 2021

ZDCollections Knygos dizainas

by Xue Jiang

Client: 869 School of Design

Geležinis apdovanojimas A' Design Award Winner in Spauda Category

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The Design

About ZDCollections Knygos dizainas

ZDCollections – tai knyga, pristatanti dvidešimt trijų studentų metinius kūrybinius darbus. Ketvirtajame kolekcijos leidime atrinkti darbai suskirstyti į šriftus, grafiką, RGB ir kitus elementus, kurie vėliau perkomponuojami ir derinami tarpusavyje. Maketas nukrypsta nuo įprasto rėminio tinklelio, kad atskleistų kiekvieno darbo prasmę. Viršelis pagamintas iš lazerinės medžiagos, kuri išlieja ribą tarp spalvos ir grafinės formos, taip nukreipiant dėmesį į turinį. Knygos formatas – 150 x 252 milimetrai, joje – 430 puslapių.

The Recognition

About the Geležinis apdovanojimas A' Design Award

ZDCollections Knygos dizainas laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad ZDCollections Knygos dizainas bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. ZDCollections Knygos dizainas gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is the fourth whole point collection, named The Whole-point Fourth Collection. All the outstanding designs of 23 students in one year are divided into fonts,graphics, RGB and other elements, and then rearranged and combined. This collection breaks the traditional regular frame typesetting and adopts a breakthrough design technique to better show the inner meaning.
Dimensions & Packaging
Book 150mm x252mm
Format 880mm x1230mm 1/16
Page 430
Tags
ook design, portfolio, font design, brand design, graphics, RGB
Production Technology
Breaking the traditional regular frame type layout, and adopting breakthrough design techniques to better show the inner meaning of his works. Through the layout and design of the page, the text is combed as a whole, so that readers can have an effective effect on the understanding of the text content and feel the pure fluency brought by reading. Strictly control the color saturation, ink penetration and image reduction of printing quality.Pay attention to the quality and details of each link of the binding,and increase the pleasure of its readers.
Design Challenge
In this design, the most difficult part is the book cover design. We think about how to convey the information in the book to readers through visual expression. And did a lot of related investigations and data collection. In the end, a laser material was selected to illustrate the theme of the entire book, so that the cover and the inner pages are better connected.
Research
This book divides the excellent design works of 23 students in one year into fonts, graphics, RGB and other elements, and then rearranges them. Through the choice of paper, the layout design, the composition of the rhythm space of the content, the application of fonts, the way of binding, etc., as well as the overall expression of content and form, it brings a sense of pleasure to the five senses.
Inspiration
The inspiration of book cover design comes from the blur of color and graphic boundary.Fuzzy book itself is a design work,which is used to rearrange different design works on the inner pages of the book,so laser material is used to design the cover and then blur the overall sense of the book. At the same time,let readers pay more attention to the content of the book.
Project Duration
The work started in Dalian in July 2019, completed in Dalian in March 2020, and was exhibited at Dalian Bingshan Huigu in May.
Operation Flow
The book integrates its content style, table design sequence, etc. By blurring the color and graphic boundaries, blurring the book itself is a design work, which corresponds to the rearrangement of different design works on the inner pages of the book. Therefore, the cover is designed with laser materials, which blurs the overall feel of the book and makes readers pay more attention to the content.
Team Members
Creative Director:Xue Jiang
Art Director:Shiyu Ma
Designer:Xue Jiang
Typographer:Yaoqian Han
Copywriter:Shuai Shao

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