Diablo Black Vyno etiketė by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 Sidabrinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.
SidabrinisPakuotės· 2021
Diablo Black Vyno etiketė
by Ximena Ureta
Client: Concha y Toro
Sidabrinis apdovanojimas A' Design Award Winner in Pakuotės Category
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- Verified Award Winner
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The Design
About Diablo Black Vyno etiketė
„Diablo Black“ – tai vyno etiketė, sukurta Čilės vynui iš Maule regiono. Etiketėje centrine figūra pavaizduotas Velnias, išreiškiantis tamsų, paslaptingą ir rafinuotą charakterį. Kūginė etiketė spausdinama ofsetiniu būdu septyniomis specialiomis spalvomis ant lipnaus popieriaus, o užbaigiama matine aukso folija, karštu įspaudimu ir satininiu UV laku. Norint spalvas atspausdinti ant blizgios aukso folijos, prireikė daugybės bandymų, kad veidas tarp juodų, raudonų ir auksinių tonų atrodytų tarsi apdegęs. Dizainas sujungia vyno tradicijas su moderniu prekės ženklo charakteriu.
The Recognition
About the Sidabrinis apdovanojimas A' Design Award
Diablo Black Vyno etiketė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Diablo Black Vyno etiketė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Diablo Black Vyno etiketė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
- Dimensions & Packaging
- Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
- Tags
- Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
- Production Technology
- Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
- Design Challenge
- The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
- Research
- The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
- Inspiration
- Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
- Project Duration
- The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
- Operation Flow
- The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
- Team Members
- Art direction and design: Ximena Ureta, Production: Juan Rojas, Printing: Acrus CCL Chile.
- Image Credits
- Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez
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