Destroy Viešosios gerovės plakatas by Lin Lin is a highly esteemed winner of the very prestigious 2021 Bronzinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.
BronzinisGrafika· 2021
Destroy Viešosios gerovės plakatas
by Lin Lin
Client: Lin Lin
Bronzinis apdovanojimas A' Design Award Winner in Grafika Category
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The Design
About Destroy Viešosios gerovės plakatas
„Destroy“ – tai viešosios gerovės plakatas, sukurtas siekiant skatinti gamtos ir laukinės gamtos apsaugą. Plakate naudojama grafinė rekonstrukcija, sujungianti kelis elementus į vieną siluetą. Rodoma tik dalis pandos, todėl žiūrovai mintyse užbaigia visą gyvūno vaizdą, laikantis Gештalto psichologijos principų. Vienintelės naudojamos spalvos – juoda ir balta, tai suteikia kompozicijai stiprų vizualinį poveikį. Plakato matmenys – 210 x 297 milimetrai. „Destroy“ platinamas elektroniniu būdu internete, taip pat gali būti spausdinamas ant lipnių lipdukų ar fotopopieriaus.
The Recognition
About the Bronzinis apdovanojimas A' Design Award
Destroy Viešosios gerovės plakatas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Destroy Viešosios gerovės plakatas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Destroy Viešosios gerovės plakatas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a thought-provoking poster design for public welfare. The biggest difference from other posters is the use of graphic reconstruction to show multiple elements. It achieves a visual integration at multiple levels, expressing deep meaning with visual language, and it has strong visual impact.
- Dimensions & Packaging
- 210mm×297mm
- Tags
- Panda, poster, public welfare, environmental protection, ecology
- Production Technology
- Posters are mainly distributed electronically through the Internet, or printed posters are made by producing adhesive stickers and photo paper.
- Design Challenge
- The most difficult part in the design process is to use simple visual language to express deep meaning. Designers skillfully use silhouette to recombine various elements and transform them into new graphics, which endows them with deep meaning and makes them easy to identify and spread.
- Research
- In the process of conception, it takes a lot of energy to consider the combination, composition and color use. We try our best to make the design the most refined, so that the central idea of the poster can be conveyed more directly and the impact of the picture is stronger.
- Inspiration
- Behind the inspiration is the designer's long-term attention to the subject of getting along with the natural environment. However, with the plunder of nature by human beings, the homes of animals are destroyed, and the precious species are becoming increasingly rare. As a national treasure of China, the designer hopes to appeal to human beings to cherish natural resources and protect the environment through the cute image of panda.
- Project Duration
- The project was conceived in Guangdong, China in February 2020, completed in March 2020, and publicly announced in Guangdong, China in March 2020.
- Operation Flow
- When people see the poster, they first see the part of the panda but not the whole panda.The designer uses Gestalt psychology to make people construct Gestaltism in their hearts when they look at it, so when they see a part of the panda, they can associate it with the whole. The combination of black and white colors has a strong visual impact and brings a stronger inner shock.
- Team Members
- Lin Lin
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