Organic Vyno etiketė by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 Auksinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

AuksinisPakuotės· 2021

Organic Vyno etiketė

by Ximena Ureta

Client: MontGras

Auksinis apdovanojimas A' Design Award Winner in Pakuotės Category

32,969

Verified Award Winner

Verify Award Status for #120237

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Organic Vyno etiketė

„Organic“ – tai vyno etiketės dizainas, sukurtas sertifikuotam ekologiškam ir veganiškam vyno prekės ženklui. Etiketės įkvėpimo šaltinis – savarankiškai išsilaikanti ekologiškų vynuogynų ekosistema, kurioje vynuogės auginamos be chemikalų ir sintetinių produktų. Ši natūrali pusiausvyra apsaugo vynmedžius nuo kenkėjų bei ligų ir palaiko vynuogių sveikatą. Etiketė spausdinama ant perdirbto sertifikuoto popieriaus keturiomis specialiomis spalvomis, naudojant skaitmeninį ofsetą su šilkografijos apdaila ir apsauginiu laku. Metalizuotą įspaudimą pakeičia spausdinti reljefai, todėl metalizuotos folijos nenaudojamos.

The Recognition

About the Auksinis apdovanojimas A' Design Award

Organic Vyno etiketė laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Organic Vyno etiketė bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Organic Vyno etiketė kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile.
Dimensions & Packaging: Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm.
Tags: Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
Production Technology: Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
Design Challenge: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
Research: We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
Inspiration: Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
Project Duration: This project started in June 2020 in Santiago, Chile and ended in January 2021.
Operation Flow: MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Team Members: Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Illustrations: Benjamin Diéguez. Label Printing: Artica Impresores. Screw cap: Amcor. Capsule: Torrens.
Image Credits: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer