Darbas R Gate Emblem Firminis stilius, kurio autorius Riiid Inc., yra itin vertinamas prestižinio 2021 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.
SidabrinisGrafika· 2021
R Gate Emblem Firminis stilius
Dizaineris: Riiid Inc.
Klientas: Riiid Inc.
Kategorijos Grafika laimėtojas – Sidabrinis apdovanojimas A' Design Award
Patvirtintas apdovanojimo laimėtojas
Patikrinti apdovanojimo statusą – #120723Dizainas
Apie R Gate Emblem Firminis stilius
„R Gate“ emblema – tai firminio stiliaus dizainas, sukurtas švietimo technologijų bendrovei. Emblema paremta rakto skylutės motyvu. Balta negatyvinė raidės R forma įkomponuota į tamsiai mėlyną kvadratą ir formuoja vartus. Vartai yra vizuali metafora, žyminti duris, atveriančias švietimo pasaulį ir suteikiančias naujų mokymosi patirčių. Sodri vandenyno mėlyna yra pagrindinė spalva. Raidė R taip pat tarnauja kaip pagrindinis matavimo vienetas dviejų storių atitinkamam šriftui. Firminio stiliaus sistema pritaikoma internetinėms ir spausdintoms medžiagoms.
Pripažinimas
Apie Sidabrinis apdovanojimas A' Design Award
R Gate Emblem Firminis stilius laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad R Gate Emblem Firminis stilius bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. R Gate Emblem Firminis stilius yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
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Spaudos rinkinys
Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.
- Unikalios savybės
- An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
- Matmenys ir pakuotė
- The ratio of the R gate emblem is 1to 1 ratio. The letter ‘R’ from the logo was used as a base measuring unit. Riiid cube typeface was developed based on the ratio of R. Typeface has two types, Extra Bold and Bold. Transforming from Extra Bold to Bold fonts symbolized portrays Riiid is defining real-world solutions in this important yet undefined field of education.
- Žymos
- AI, AI Ed, Education, Branding, CI
- Gamybos technologija
- With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
- Dizaino iššūkis
- As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
- Tyrimas
- Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
- Įkvėpimas
- Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
- Projekto trukmė
- The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
- Veikimo eiga
- CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
- Komandos nariai
- Chief of Brand Strategy Officer: Sewon Cho
Brand/Content Marketer: Kwangmin Woo
Designer: Minsung Noh
Designer: Juhee Han
Global Brand Designer: Wha Kyung Su
Branded Content PD: Soohyeon Yoon
Producer: Hyekyung Mun
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