Bronzinis Pakuotės · 2021
Yoyic Huojunpaopao Gėrimo buteliuko pakuotė
- Bronzinis apdovanojimas A' Design Award 2021 in Pakuotės
- CLIENT: High-tech MengNiu Dairy (Beijing)CO.,LTD
- Estimated Number of Design Views: 11,744
- Verification code C2B5059E03 · Verify this award
Colors
About Yoyic Huojunpaopao Gėrimo buteliuko pakuotė
Yoyic Huojunpaopao yra buteliuko pakuotė, sukurta gazuotam gėrimui, kuriame yra gyvų probiotikų. Gėrimas sujungia gazuotas pieno rūgšties bakterijas su gyvais probiotikais, jame mažai cukraus ir jokių riebalų. Buteliukas pagamintas iš itin skaidraus PET plastiko, suteikiančio stiklo tekstūrą, jo forma lengva ir liekna, talpa – 388 mililitrai. Etiketėje naudojamas ryškus kinų kaligrafijos rašmuo ir burbulų grafika, simbolizuojantys gyvybingumą. Dizainu siekiama išreikšti tiek skonį, tiek sveikatingumą. Buteliukas parduodamas prekybos centruose, laikantis šaltosios grandinės sąlygų, kad probiotikai išliktų aktyvūs.
About the Bronzinis apdovanojimas A' Design Award
Yoyic Huojunpaopao Gėrimo buteliuko pakuotė laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Yoyic Huojunpaopao Gėrimo buteliuko pakuotė bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Yoyic Huojunpaopao Gėrimo buteliuko pakuotė puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Press Kit
- Unique Properties
- Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
- Dimensions & Packaging
- 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
- Tags
- yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
- Production Technology
- Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
- Design Challenge
- This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
- Research
- Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
- Inspiration
- We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
- Project Duration
- The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
- Operation Flow
- HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
- Patents
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
- Image Credits
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