BD's Hype Tribe Biuro interjero dizainas by DB and B Pte Ltd

BD's Hype Tribe Biuro interjero dizainas by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 Auksinis apdovanojimas A' Design Award in Interjero ir parodų erdvių dizainas Competition Category.

AuksinisInterjeras· 2021

BD's Hype Tribe Biuro interjero dizainas

by DB and B Pte Ltd

Client: DB and B Pte Ltd

Auksinis apdovanojimas A' Design Award Winner in Interjeras Category

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Verified Award Winner

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Colors

The Design

About BD's Hype Tribe Biuro interjero dizainas

BD's Hype Tribe – tai biuro interjeras, įsikūręs dviejuose pastato aukštuose Singapūre. Dizainas sujungia kelis verslo padalinius vienoje bendroje bendruomenės erdvėje. Priėmimo zoną, bendradarbystės kavinės zonas ir darbo zonas jungia nenutrūkstama vizualinė kelionė. Viena kavinės erdvė įkvėpta lauko aplinkos ir siūlo ramią bei jaukią atmosferą. Pakabinamos akustinės plokštės virš erdvės kuria tėkmės pojūtį. Mediena ir žalieji augalai derinami siekiant perkelti biofilinius elementus į vidaus erdves. Darbo vietų dalijimosi principas užtikrina efektyvų aukšto ploto panaudojimą.

The Recognition

About the Auksinis apdovanojimas A' Design Award

BD's Hype Tribe Biuro interjero dizainas laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad BD's Hype Tribe Biuro interjero dizainas bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. BD's Hype Tribe Biuro interjero dizainas kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
Tags: Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
Design Challenge: Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
Research: The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys.
Inspiration: Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
Project Duration: The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.

Read the Press Release