Diplomatic Relations Logotipo dizainas by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 Sidabrinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.
SidabrinisGrafika· 2021
Diplomatic Relations Logotipo dizainas
Client: Salvita Design
Sidabrinis apdovanojimas A' Design Award Winner in Grafika Category
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The Design
About Diplomatic Relations Logotipo dizainas
„Diplomatiniai santykiai“ – tai logotipas, sukurtas Vokietijos ambasadai Vilniuje. Dizainas simbolizuoja Lietuvos ir Vokietijos ryšius. Įkvėpti trispalvių nacionalinių vėliavų, kiekvienai šaliai buvo nubrėžti trys varnelių ženklai atitinkamos vėliavos spalvomis. Ženklai driekiasi kaip dvi lygiagrečios pusės, tarsi geležinkelio bėgiai, kurie išsiskiria, o paskui vėl susijungia. Raudonos varnelės sujungtos, kad simbolizuotų draugystę ir vienybę. Spalvotas simbolis patalpintas ant balto fono ir gali būti pritaikytas raštinės reikmenims, lauko reklamai bei įmonės dovanoms. Kartojant simbolį linijoje, susiformuoja raštas.
The Recognition
About the Sidabrinis apdovanojimas A' Design Award
Diplomatic Relations Logotipo dizainas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Diplomatic Relations Logotipo dizainas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Diplomatic Relations Logotipo dizainas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo was created for the German Embassy in Vilnius to symbolize diplomatic relations between Lithuania and Germany. Inspired by tricolor national flags, three check marks were created for each country using the colors of their flags. The marks represent two parallel sides, like train tracks heading in opposite directions, but coming back together again and being connected. The red check marks are combined, representing friendship and unity between the two countries.
- Dimensions & Packaging
- To enhance the visibility of the logo and keep original colors, it was decided to use a colored symbol on a white background.
- Tags
- Logo, symbol, visual identity, branding, corporate identity, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
- Production Technology
- The symbol of Lithuanian German cooperation is easily applied to stationery, outdoor advertising and corporate gifts. Combining more symbols in one line creates a pattern that can be used in many places.
- Design Challenge
- After drawing numerous symbols, it finally came to a modern and memorable logo design which will be used by the German Embassy in Lithuania for its external communication, events and promotional goods.
- Research
- A national flag is the most easily recognizable country symbol, so while searching for similarities between the two countries, the same patterns stood out in their flags and it was decided to find symbols that could seamlessly utilize these patterns, hence the check marks became a logical design solution.
- Inspiration
- Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Lithuania regained its independence just a few months after the reunification of Germany and diplomatic relations were restored.
- Project Duration
- Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
- Operation Flow
- The symbol highlights the relationship between the two countries by visually uniting the colors of their flags. The logo reflects the moment when two countries diplomatically unite, moving forward together into the future. The colorful marks provide a dynamic symbol, expressing the multifaceted relationship between Lithuania and Germany.
- Image Credits
- Erin Hope Stevens (Copywriter)
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