Xphere Įmonės identiteto perkūrimas by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 Geležinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.
GeležinisGrafika· 2021
Xphere Įmonės identiteto perkūrimas
by Yibang Design and Xiner Zheng
Client: Yibang
Geležinis apdovanojimas A' Design Award Winner in Grafika Category
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The Design
About Xphere Įmonės identiteto perkūrimas
„Xphere“ yra įmonės identiteto dizainas, sukurtas prekės ženklui „Rongxing“. Pavadinimas „Xphere“ kilęs iš kinų prekės ženklo pavadinimo „Rongxing“, reiškiančio klestinčią sferą. Identitetas sujungia kinų pavadinimo reikšmę su anglišku pavadinimu vienoje vizualinėje kalboje. Ženklas įkvėptas žvaigždės formų, o atitinkamas pjūvis pritaikytas tiek angliškam, tiek kiniškam logotipo ženklams. Ryškios spalvos ir stiprūs vizualiniai elementai pabrėžia aukščiausios klasės produktų liniją. Spausdintiems gaminiams naudojamas matinis storas popierius, o vizitinė kortelė ir padėkos kortelė turi reljefinį logotipą.
The Recognition
About the Geležinis apdovanojimas A' Design Award
Xphere Įmonės identiteto perkūrimas laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Xphere Įmonės identiteto perkūrimas bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Xphere Įmonės identiteto perkūrimas gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
- Dimensions & Packaging
- All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
- Tags
- Xphere, Visual Identity, Commercial, Branding
- Production Technology
- Adobe Photoshop, Illustration, and InDesign.
- Design Challenge
- Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way. - Research
- The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
- Inspiration
- The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
- Project Duration
- The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
- Operation Flow
- The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
- Team Members
- Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang - Image Credits
- Yibang
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