Sidabrinis Grafika · 2021
Imagine Center Vizualinis Tapatumas
by Satie Eljack
- Sidabrinis apdovanojimas A' Design Award 2021 in Grafika
- CLIENT: Satie
- Estimated Number of Design Views: 46,971
- Verification code BB9331A2FB · Verify this award
Colors
About Imagine Center Vizualinis Tapatumas
Tikslas buvo panaudoti formas, spalvas ir dizaino techniką, įkvėptą jogos pozų. Elegantiškai suprojektuotas interjeras ir centras, siūlantis lankytojams ramią patirtį atsinaujinti energijai. Todėl logotipo dizainas, internetinė žiniasklaida, grafiniai elementai ir pakuotės buvo vadovaujamasi aukso pjūviu, kad būtų tobulas vizualinis identitetas, kaip ir tikėtasi, kad centro lankytojai įgytų puikią bendravimo per meną ir centro dizainą patirtį. Dizainerė įkūnijo meditacijos ir jogos patirtį.
About the Sidabrinis apdovanojimas A' Design Award
Imagine Center Vizualinis Tapatumas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Imagine Center Vizualinis Tapatumas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Imagine Center Vizualinis Tapatumas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Press Kit
- Unique Properties
- The design is a visual identity and branding for a yoga and meditation center -"imagine Center"- where visuals and design play a main role to achieve the meditation and yoga center goals, therefore the golden ratio was used to abstract the ancient yoga pose "Sukhasana" reaching a balanced visual look that fits the character of the center. The logo was represented by the body shape and soul.
- Dimensions & Packaging
- The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
- Tags
- Identity, Branding, Theme, Packaging, Logo, Meditation, Wellness, Spa, Yoga, Mental health
- Production Technology
- The shape of the human body in the "Sukhasana" yoga pose was an inspiration to use the golden ration creating a visual representation for the brand's idea, and it was implemented using vectors to reach the highest quality of print. simplicity is the most complicated form of beauty therefore the design took a very simple path yet very detailed and elegant.
- Design Challenge
- Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
- Research
- Meditation science in the kingdom of Saudi Arabia, is one of growing practices in society. Due to the response- to the field of relaxation- professional meditation centers are having more of attention from business investors and a shed of light by the known health care organizations. The design presents meditation using colors inspired from nature such as: Sun, Wood, Stone, sky, and greenery. And the graphic element on the design was inspired from the physical meditation and yoga poses.
- Inspiration
- The brand profile and design was inspired by a main pose in yoga and meditation practices called "Sukhasana" where the physical shape of the body was used in the sketching of the logo and the soul is being represented with a shape and a color taking the center of the design as the soul is the center of the body. And as a designer and an artist meditation and yoga have been a big part of my creative thinking process, so when it came down to designing a profile for a yoga and meditation center, it gave a strong enough motive to practice my proficient into coming up with the identity.
- Project Duration
- The project started in October 2020 and was successfully completed in January 2021 in Saudi Arabia, Riyadh.
- Operation Flow
- The visual identity of the brand includes designs for the interior look of the center, packaging, signs, advertisements, and online media.
