Niulanshan Pagrindinė funkcija: Alkoholinio gėrimo butelio pakuotė by Tiger Pan

Niulanshan Pagrindinė funkcija: Alkoholinio gėrimo butelio pakuotė by Tiger Pan is a highly esteemed winner of the very prestigious 2021 Sidabrinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

SidabrinisPakuotės· 2021

Niulanshan Pagrindinė funkcija: Alkoholinio gėrimo butelio pakuotė

by Tiger Pan

Client: Beijing Chuangyitang Sales Co., Ltd.

Sidabrinis apdovanojimas A' Design Award Winner in Pakuotės Category

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Colors

The Design

About Niulanshan Pagrindinė funkcija: Alkoholinio gėrimo butelio pakuotė

Niulanshan – tai riboto tiražo pakuotės dizainas kinų alkoholinių gėrimų prekės ženklui, išleistas Jaučio metų proga. Butelis pagamintas iš stiklo, o dėžutė – iš medžio. Dizaine vengiama realizmo ir naudojama moderni, abstrakti forma. Ašmenimis įpjauta tiesi linija ant butelio korpuso simbolizuoja tvirtą jaučio kūną ir nepalenkiamą charakterį. Prekės ženkle paliktas tik kaligrafinis simbolis Niu, kuris reiškia jautį. Paskutinis potėpis pratęstas taip, kad primintų kinišką frazę „Niu iki galo“ – palinkėjimą pasiekti užsibrėžtus tikslus. Sumanymo tikslas – pritraukti jaunus vartotojus.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Niulanshan Pagrindinė funkcija: Alkoholinio gėrimo butelio pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Niulanshan Pagrindinė funkcija: Alkoholinio gėrimo butelio pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Niulanshan Pagrindinė funkcija: Alkoholinio gėrimo butelio pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end".
Dimensions & Packaging: Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
Tags: Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
Production Technology: The bottle is made of glass and the box is made of wood.
Design Challenge: In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
Research: Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
Inspiration: We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Project Duration: The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
Operation Flow: Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Patents: Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
Team Members: Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You
Image Credits: No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan