NewForm Parodų erdvė by Huainan Jia and Jian Zhu

NewForm Parodų erdvė by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 Sidabrinis apdovanojimas A' Design Award in Interjero ir parodų erdvių dizainas Competition Category.

SidabrinisInterjeras· 2022

NewForm Parodų erdvė

by Huainan Jia and Jian Zhu

Client: Farnear International Design Center

Sidabrinis apdovanojimas A' Design Award Winner in Interjeras Category

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Verified Award Winner

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Colors

The Design

About NewForm Parodų erdvė

„NewForm“ – tai itališko vonios kambario gaminių prekės ženklo salono interjeras, užimantis 224 kvadratinius metrus Šanchajuje. Dizainas remiasi prekės ženklo idėja apie kilmę iš gamtos. Planas ir lankytojų maršrutas grindžiami šviesos ir tamsos kaita, padalijant parduotuvę į kelias tarpusavyje susijusias erdves. Apskritame kambaryje eksponuojama kabanti meno instaliacija pavadinimu „Vandens šokis“, kuri po apšvietimu primena vandens lašą. Mažas arkinis langas su kiniškuoju bambuku įrėmina gyvą kraštovaizdį. Tamsiai žalia siena ir žali augalai driekiasi per galerijos zoną, kur gaminiai eksponuojami įvairioje aplinkoje.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

NewForm Parodų erdvė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad NewForm Parodų erdvė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. NewForm Parodų erdvė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
Dimensions & Packaging: The area is 224 sqm.
Tags: Nature, Exhibition, Display, Retail, Bathroom
Production Technology: Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
Design Challenge: The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
Research: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
Inspiration: The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
Project Duration: The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
Operation Flow: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
Team Members: Jia Huainan
Zhu Jian
Image Credits: Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.