Scentwalk Pagrindinė funkcija: Įmonės tapatybė by Chao Yang, Yiyang Li and Yilin Wang is a highly esteemed winner of the very prestigious 2022 Sidabrinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.
SidabrinisGrafika· 2022
Scentwalk Pagrindinė funkcija: Įmonės tapatybė
by Chao Yang, Yiyang Li and Yilin Wang
Client: Communication University of Zhejiang
Sidabrinis apdovanojimas A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #126459The Design
About Scentwalk Pagrindinė funkcija: Įmonės tapatybė
Scentwalk – tai konceptuali įmonės tapatybė ateities kompanijai, kuri išgauna ir saugo prisiminimus kvapo pavidalu. Logotipas yra prekės ženklo pavadinimo santrumpa, sukurta remiantis kvapo molekulių, duomenų, išgavimo, kaupimo ir vaikščiojimo idėjomis. Spalvinėje schemoje naudojama holografinė sidabrinė folija – medžiaga, kuri atrodo sidabrinė, tačiau apšviesta atspindi spalvas, taip perteikiant mintį, kad dujos yra bespalvės, bet gali sukelti emocijas. Ženklas yra dinamiškas ir papildytas specifiniu garsu. Susiję plakatai ir produktai skirti sau pačiam, partneriams, šeimai ir draugams.
The Recognition
About the Sidabrinis apdovanojimas A' Design Award
Scentwalk Pagrindinė funkcija: Įmonės tapatybė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Scentwalk Pagrindinė funkcija: Įmonės tapatybė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Scentwalk Pagrindinė funkcija: Įmonės tapatybė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
- Dimensions & Packaging
- Poster:10000mm x 7000mm. Texture:Holographic Silver foil
- Tags
- future, graphic, concept brand, poster, experimental
- Production Technology
- The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
- Design Challenge
- The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
- Research
- Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
- Inspiration
- Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
- Project Duration
- The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
- Operation Flow
- The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
- Team Members
- Chao Yang
Yiyang Li
Yinlin Wang.
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