Xiaoxiancao Arbatos Maišelis by Jin Zhang

Xiaoxiancao Arbatos Maišelis by Jin Zhang is a highly esteemed winner of the very prestigious 2022 Bronzinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

BronzinisPakuotės· 2022

Xiaoxiancao Arbatos Maišelis

by Jin Zhang

Client: Xiao xian cao

Bronzinis apdovanojimas A' Design Award Winner in Pakuotės Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xiaoxiancao Arbatos Maišelis

Tyrinėdamas arbatos pakelių kilmę, dizaineris nustatė istoriją Tangų dinastijos laikais ir pagrindine vaizdine išraiška pasirinko arbatos gėrimą su rankovėmis, dengiančiomis burną, kad daugiau žmonių pažintų ir pamiltų arbatą įdomiau. Nugaroje lengvai suprantama "arbata" naudojamas kategorijai perteikti ir kokybės pojūčiui sustiprinti. Mažame arbatos maišelyje naudojamas aliuminio folijos maišelis su atskira maža pakuote, kurią vartotojams patogu nešiotis ir gerti.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Xiaoxiancao Arbatos Maišelis laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Xiaoxiancao Arbatos Maišelis bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Xiaoxiancao Arbatos Maišelis puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Dimensions & Packaging: Box size285mm*100mm*35mmPackage content3g*10
Tags: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Production Technology: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Design Challenge: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Research: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Inspiration: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Project Duration: It will be designed in August 2020 and put on the market in September 2020
Operation Flow: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Team Members: Designer:Jin Zhang