Blue Frog Baras Ir Restoranas by SIG Design is a highly esteemed winner of the very prestigious 2022 Geležinis apdovanojimas A' Design Award in Interjero ir parodų erdvių dizainas Competition Category.
GeležinisInterjeras· 2022
Blue Frog Baras Ir Restoranas
by SIG Design
Client: Blue Frog
Geležinis apdovanojimas A' Design Award Winner in Interjeras Category
Verified Award Winner
Verify Award Status for #127951The Design
About Blue Frog Baras Ir Restoranas
„Blue Frog“ siūlo ant grotelių keptą maistą ir kokteilius. Reikalaujama, kad dizainas atspindėtų šiuolaikines Amerikos kultūros ypatybes. Norėdami sukurti atvirą ir laisvą erdvę įvairioms socialinėms situacijoms patenkinti, vartotojai galės mėgautis maloniu pietumis. Unikali 100 kadrų kultūra suteikia klientams jaudulio ir iššūkių. Todėl juosta yra vizualinis centras, perduodantis jaudulį visai erdvei. Kokybiškai erdvei sukurti naudojamos įvairios medžiagos, daugiasluoksnės formos ir meninė apdaila.
The Recognition
About the Geležinis apdovanojimas A' Design Award
Blue Frog Baras Ir Restoranas laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Blue Frog Baras Ir Restoranas bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Blue Frog Baras Ir Restoranas gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
- Dimensions & Packaging
- The project area is 404 sqm.
- Tags
- restaurant, bar, Modern American, artworks
- Production Technology
- Desktop research and on-site market research.
- Design Challenge
- The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
- Research
- Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers. - Inspiration
- Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
- Project Duration
- The project located in Nanjing IST started in July 2020 and finished in December 2020.
- Operation Flow
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- Team Members
- Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu - Image Credits
- Image #1-#5 photographer: Nick Sing
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