Whoatemytofu Šriftas – autorius Yuntong Sun

Darbas Whoatemytofu Šriftas, kurio autorius Yuntong Sun, yra itin vertinamas prestižinio 2022 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Socialinis dizainas.

BronzinisSocialinis· 2022

Whoatemytofu Šriftas

Dizaineris: Yuntong Sun

Klientas: Yuntong Sun

Kategorijos Socialinis laimėtojas – Bronzinis apdovanojimas A' Design Award

39,448

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #127987

Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Whoatemytofu Šriftas

Whoatemytofu yra socialinio dizaino projektas, sukurtas aplink atvirojo kodo šriftą, pavadintą The Tofu Type. Pavadinimas remiasi kinų patarle, kurioje tofu valgymas naudojamas kaip metafora seksualiniam priekabiavimui apibūdinti. Raidžių formos buvo sukurtos remiantis tofu pjaustymo procesu, o neigiamos erdvės primena supjaustytą medžiagą. Projektą taip pat sudaro plakatų serija ir svetainės koncepcija. Lankytojai gali įvesti skaudžius žodžius, girdėtus priekabiavimo metu, ir gauti plakatą, kuriuo galima dalintis socialiniuose tinkluose su tam skirtu saitažodžiu. Šriftą galima atsisiųsti nemokamai. Tikslas – suteikti aukoms balsą ir bendrumo jausmą.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Whoatemytofu Šriftas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Whoatemytofu Šriftas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Whoatemytofu Šriftas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
Matmenys ir pakuotė: Poster, 1350px*1080px
Žymos: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
Gamybos technologija: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
Dizaino iššūkis: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
Tyrimas: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
Įkvėpimas: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
Projekto trukmė: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
Veikimo eiga: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.