YaBloom Pakuotė by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 Sidabrinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.
SidabrinisPakuotės· 2022
YaBloom Pakuotė
Client: YaBloom
Sidabrinis apdovanojimas A' Design Award Winner in Pakuotės Category
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The Design
About YaBloom Pakuotė
Paverčiant vandens gėrimą iš nuobodžios rutinos į jaudinančią ir skonių kupiną patirtį. Naujas sveikatos gėrimas, kuris puikiai apibūdina paprastą praturtinto vandens koncepciją. Ryškių spalvų ir tekančių formų derinys sustiprina skonio ir gaivinimo koncepciją. Kartu gerovės ir jaunystės sąvokos aiškiai perteikiamos visoje kompozicijoje.
The Recognition
About the Sidabrinis apdovanojimas A' Design Award
YaBloom Pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad YaBloom Pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. YaBloom Pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Transforming water drinking from a boring routine to an exciting and flavourful experience, a new health beverage was created that perfectly describes the simple concept of infused water.
- Dimensions & Packaging
- Resealable doypack, height 150mm x width 90mm.
- Tags
- water, flavour, natural, healthy, taste, infusion, bloom
- Production Technology
- Craft paper, and plastic film.
- Design Challenge
- Given the task of transforming water drinking from a boring routine to an exciting and flavourful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (splash in English, bloom in Greek), we also communicated the simplicity of preparing a flavoured water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color. - Research
- Translating the notion of a deep dive underwater, both in finding a name for the action and depicting the colors a fruit exudes when meeting liquid was equally challenging and exciting, as a creative process.
- Inspiration
- Yabloom! The sound one makes when they dive underwater (splash in English, bloom in Greek), was the main inspiration of the project
- Project Duration
- The project started on March 2021 and ended on July 2021
- Operation Flow
- Infused water makes for a healthy and refreshing beverage. Making the experience optimal requires the aroma and nutritional values of the fruit to be preserved best. The resealable packaging allows for better preservation of the product, since after its initial opening, the remaining fruit can be safely stored back in its sealed container, until the next glass of infused water.
- Team Members
- Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Graphic Designer: Alexandros Tsakiris
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