Lineage de La Foliole Arbatos pakuotė by Tiger Pan

Lineage de La Foliole Arbatos pakuotė by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Auksinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

AuksinisPakuotės· 2022

Lineage de La Foliole Arbatos pakuotė

by Tiger Pan

Client: Shenzhen Tasly Industrial Co., Ltd.

Auksinis apdovanojimas A' Design Award Winner in Pakuotės Category

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Verified Award Winner

Verify Award Status for #130796

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lineage de La Foliole Arbatos pakuotė

Lineage de La Foliole – tai Pu'er arbatos esencijos pakuotės dizainas. Pu'er arbatai paprastai reikia iki devynių rankinių paruošimo etapų, o arbatos esencija leidžia mėgautis skoniu greitesniu ekstrakcijos būdu. Ant pakuotės pavaizduota arbatos lapo formos piktograma su granuliuota tekstūra, kuri nurodo esencijos išgavimą iš didelių Pu'er lapų. Kinų rašmenys Song Ti šriftu išdėstyti skirtingomis formomis, suteikiant klasikinį toną. Linijos ir atrinkti elementai yra spausdinti auksu, o iliustracijos įrėmintos aukso spalvos rėmeliais.

The Recognition

About the Auksinis apdovanojimas A' Design Award

Lineage de La Foliole Arbatos pakuotė laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Lineage de La Foliole Arbatos pakuotė bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Lineage de La Foliole Arbatos pakuotė kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally Pu'er tea must be completed through up to nine manual steps, then the Pu'er Tea Essence allows most people to experience the exquisite taste of Pu'er in the fastest, and most effective extraction method.
Dimensions & Packaging: 10 push-box: Width 81.7mm x Depth 22.2mm x Height 87mm
40 sets: Width 93.7mm x Depth 85mm x Height 89mm
Tags: Tea Essence, Packaging Design, Beverage, Tea & Coffee, Health, Tiger Pan
Production Technology: We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
Design Challenge: Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
Research: We used Chinese characters, the most concise and powerful Chinese cultural symbol, as the design element. The elegant and timeless Song Ti font is arranged in different forms to express a poetic beauty, conveying the product's simple, light, and luxurious tone; overall presenting a classical temperament of antique tomes.
Inspiration: Our inspiration comes from the Chinese idiom "A Leaf as the Herald of Autumn (A Straw in the Wind)". Ancient Chinese used a leaf to perceive the world, like "seeing a World in a Grain of Sand, and a Heaven in a Wild Flower" (Blake, W. (1968), 'Auguries of Innocence'). Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
Project Duration: The project was done within 3 months. The design is finished in Shenzhen, produced in Shenzhen City, Guangdong Province.
Operation Flow: Praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect. The products show up on shelves or counters in good order and eye-catching colors. Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
Team Members: Creative Director: Tiger Pan
Graphic Design: Yuxuan He
Graphic Design: Han Wang
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu