Benjamin Moore Dažų parduotuvės-salono interjeras by Ni Dongbo

Benjamin Moore Dažų parduotuvės-salono interjeras by Ni Dongbo is a highly esteemed winner of the very prestigious 2022 Bronzinis apdovanojimas A' Design Award in Interjero ir parodų erdvių dizainas Competition Category.

BronzinisInterjeras· 2022

Benjamin Moore Dažų parduotuvės-salono interjeras

by Ni Dongbo

Client: NDB Design Studio

Bronzinis apdovanojimas A' Design Award Winner in Interjeras Category

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Colors

The Design

About Benjamin Moore Dažų parduotuvės-salono interjeras

„Benjamin Moore“ yra dažų parduotuvė ir patirčių erdvė Jinhua mieste, Džedziango provincijoje, Kinijoje. Interjeras užima 100 kvadratinių metrų plotą ir sujungia produktus su menu. Dizainas nutolsta nuo įprastų parduotuvių eksponavimo modelių ir performuoja erdvę patirčiai, pirkimui bei bendravimui. Dažai naudojami ne tik sienoms, bet ir rekvizitui bei objektams dekoruoti. Įprastos medžiagos, tokios kaip mediena, akmuo, oda, plieno vamzdžiai ir akrilas, paliktos pusiau apdorotos būsenos, taip atskleidžiant medžiagų tekstūrų ir dažų spalvų kontrastą.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Benjamin Moore Dažų parduotuvės-salono interjeras laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Benjamin Moore Dažų parduotuvės-salono interjeras bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Benjamin Moore Dažų parduotuvės-salono interjeras puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer adopted an experimental approach to conceive the space by capturing random occurrences and sudden flash of ideas. The design was taken as a process of experiment and discovery.
The design broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises.
Dimensions & Packaging: Category: Showroom
Area: 100 square meters
Tags: Paint, Experimental way, Impromptu, Infinite possibilities for use, Diversified experience
Production Technology: The light bulb that provided lighting for painting process on the site, the masking tape tore off from the painted ceramic tiles, and the structural parts cut from the curved wall for length control, harmonize with each other in this space.
Common materials such as wood, stone, leather, steel tube and acrylic are presented in a touchable manner in combination with paint. Their semi-processed state shows the dramatic fusion and contrast of material textures and paint colors.
Design Challenge: Uncertainty posed the greatest challenge to the design. As we combined distinct materials and paint, we had no idea if each combination would achieve an excellent result. The design needs not only to be practical in application, but also to create a certain aesthetic relationship. When we looked for props, we were not limited to a particular form, did not predict the final result, and did not know whether they fit into the aesthetic concept either.
Research: Though the paint showroom is small, it showcases the application of paint and its impact on life. When entrusted with the project, we felt excited, not because of the influence of brand Benjamin Moore, but about how to present paint in an interesting way, so as to change people's perception of paint.
This space is shaped by both design and life. The overall design shakes off presets, but instead adopts an experimental approach to embrace uncertainties and return to the simplicity of life.
Inspiration: American paint brand Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space in Jinhua, China, hoping to convey its brand values and image.
The designers doubted why paint could only be attached to walls but not for making props? This became the starting point of the design. The design team hoped to shake off the conventional practice and process, and to fully showcase the excellent performance of the brand's paint products.
Project Duration: Start time: February 2021
Completion time: May 2021
Location: 2#103 Eco-Creative Valley, Wucheng District, Jinhua City, Zhejiang
Operation Flow: Located in Jinhua, Zhejiang Province, China, the client Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space. The design team broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises.
Team Members: Chief Designer: Ni Dongbo
Design Team: Wu Yi, Shen Chenwei
Image Credits: yuuuunstudio