BeeHacchee Pyrago pakuotė by Shingo Furusho

BeeHacchee Pyrago pakuotė by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 Geležinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

GeležinisPakuotės· 2022

BeeHacchee Pyrago pakuotė

by Shingo Furusho

Client: Kiyomasa Seika Co.

Geležinis apdovanojimas A' Design Award Winner in Pakuotės Category

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Colors

The Design

About BeeHacchee Pyrago pakuotė

BeeHacchee – tai medaus sūrio pyrago pakuotės dizainas. Dėžutė yra šešiakampė ir primena bičių avilį, taip vizualiai įkūnydama medaus koncepciją. Pakuotė pagaminta iš vieno kartono lakšto, jos matmenys – 224 mm pločio, 195 mm gylio ir 44 mm aukščio. Kraftpopierius sukuria neformalų ir patrauklų įspūdį, o per paviršių einanti geltona apvadų linija suteikia kontrastą. Geltonos spalvos spausdinimas ant kraftpopieriaus yra sudėtingas, nes spalva įsigeria į popierių, todėl norimam rezultatui pasiekti buvo pasitelktas aukštos kvalifikacijos spaudos partneris.

The Recognition

About the Geležinis apdovanojimas A' Design Award

BeeHacchee Pyrago pakuotė laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad BeeHacchee Pyrago pakuotė bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. BeeHacchee Pyrago pakuotė gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.