Kind Tea is a Charitable Project Arbatos pakuotė – autorius Viktoriia Korytina

Darbas Kind Tea is a Charitable Project Arbatos pakuotė, kurio autorius Viktoriia Korytina, yra itin vertinamas prestižinio 2022 Geležinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

GeležinisPakuotės· 2022

Kind Tea is a Charitable Project Arbatos pakuotė

Dizaineris: Viktoriia Korytina

Kategorijos Pakuotės laimėtojas – Geležinis apdovanojimas A' Design Award

10,444

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #131733

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Kind Tea is a Charitable Project Arbatos pakuotė

„Kind Tea" – tai pakuotės dizainas natūralių arbatų asortimentui, parduodamam labdaros projekto naudai. Arbatą gamina du berniukai, sergantys Diušeno raumenų distrofija, o pardavimai skirti lėšoms jų reabilitacijai rinkti. Pakuotėje pavaizduotas spalvingas personažas, atspindintis vaikystės džiaugsmą. Trys skoniai žymimi trimis spalvų schemomis, todėl kiekvieną rūšį lengva atpažinti. Kiekvienas skonis taip pat turi žiemos versiją. Formatas – 50 gramų maišelis su 100 x 180 milimetrų etikete. Gamyba ir surinkimas buvo paprasti ir ekonomiški, kadangi pakuotes berniukai ruošia patys.

Pripažinimas

Apie Geležinis apdovanojimas A' Design Award

Kind Tea is a Charitable Project Arbatos pakuotė laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Kind Tea is a Charitable Project Arbatos pakuotė bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Kind Tea is a Charitable Project Arbatos pakuotė gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Matmenys ir pakuotė: Format: Sachet with label

50 g

100 mm x 180 mm
Žymos: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Gamybos technologija: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Dizaino iššūkis: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Tyrimas: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Įkvėpimas: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Projekto trukmė: We joined the project in January 2021 and the guys still work for now
Veikimo eiga: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Patentai: No information
Komandos nariai: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Nuotraukų autoriai: This project was made by our in-house team of Wishnia agency.