Geležinis Grafika · 2022
Reconstruct Plakatų serija
by Haku Wang
- Geležinis apdovanojimas A' Design Award 2022 in Grafika
- CLIENT: Common Space
- Estimated Number of Design Views: 8,686
- Verification code 4814D8A485 · Verify this award
Colors
About Reconstruct Plakatų serija
„Reconstruct“ – tai plakatų rinkinys, sukurtas siekiant paskatinti bendruomenės narių tarpusavio ryšių atkūrimą. Pirmajame plakate naudojamas grafinis užpildymas ir sluoksniavimas, vaizduojantis nerimastingą žmogų. Antrajame sukurta dėžės forma, simbolizuojanti fotoaparatą, užfiksuojantį pokyčio akimirką. Trečiajame linijomis ir stačiakampiais perpiešiama „Gambiered Canton Gauze“ zongzi forma, o šios linijos taip pat simbolizuoja ryšius tarp žmonių. Plakatai atspausdinti A2 formato popieriuje, taip pat parengti skaitmeniniams ekranams ir animuotoms versijoms socialiniuose tinkluose.
About the Geležinis apdovanojimas A' Design Award
Reconstruct Plakatų serija laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Reconstruct Plakatų serija bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Reconstruct Plakatų serija gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.
Press Kit
- Unique Properties
- The set of posters was designed for advocating the importance of re-connection among community in the post-epidemic era. The first poster uses graphic filling and stacking to represent an anxious person facing the epidemic. The second constructs a special box as a symbol of a camera, which documents the critical moment of changes. The third reconstructs the shape of Gambiered Canton Gauze Zongzi through lines and rectangles. These lines also symbolize the connection between people.
- Dimensions & Packaging
- The posters are normally printed in A2 size, 420 x 594 mm. They are printed on Takeo Saigen paper, 200g. Also these posters are produced for digital displays (1080 x 1800 px).
- Tags
- Graphic Design, Poster, Illustration, Typography, Campaign, Community, Reconstruction, Reconnection
- Production Technology
- The posters were created by designer with Adobe Illustrator, Affinity Designer and Adobe After Effects software.
- Design Challenge
- The challenge of this project is to find the principle of things and reconstruct a new way of perceiving the world using graphic design methods.
- Research
- The research of this design is based on constructivism and Kandinsky’s Points and Lines to Plane, exploring the essence of substances through the study of the composition of the world and reconstructing a new way of perceiving the world.
- Inspiration
- Since the outbreak of the epidemic, people have been forced to live in small-scale communities and are under tremendous mental pressure. The design, which was inspired by Kandinsky’s research on points, lines, planes and colors, aims to build a new bridge between thinking and vision. With the use of these fundamental elements, it reconstructs a new way of perceiving the world and arouses people’s urge to interact and communicate.
- Project Duration
- The project has started since September 2021 in Foshan.
- Operation Flow
- The posters are designed as for print production and for digital purposes. They are designed for the community displays, arousing viewers’ interest, and then directing them to participate the activities and follow the official account of the organization to get the details. They are also for digital promote campaign. On social media, these posters are transformed into animated graphics.
