From the Forest of Rusk Užkandžių pakuotė – autorius Shoichiro Takei and Eriko Kunikata

Darbas From the Forest of Rusk Užkandžių pakuotė, kurio autorius Shoichiro Takei and Eriko Kunikata, yra itin vertinamas prestižinio 2022 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

SidabrinisPakuotės· 2022

From the Forest of Rusk Užkandžių pakuotė

Dizaineris: Shoichiro Takei and Eriko Kunikata

Klientas: Yamazaki Baking Co., Ltd.

Kategorijos Pakuotės laimėtojas – Sidabrinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #133393

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie From the Forest of Rusk Užkandžių pakuotė

„From the Forest of Rusk" – tai skrebučių užkandžio pakuotės dizainas, skirtas Japonijos prekybos centruose ir stambiuose mažmeninės prekybos tinkluose parduodamam produktui. Dizainas įkvėptas paveikslėlių knygos pasaulio ir vaizduoja gyvūnus, gyvenančius Skrebučių miške. Kiekvienas gyvūno personažas sudarytas iš paties skrebučio ir nufotografuotas kaip tikras produktas, o ne sukurtas kompiuterine grafika. Akių, nosies ir burnos dydis buvo koreguojamas milimetro tikslumu, kad kiekvienas personažas būtų patrauklus. Pakuotės matmenys – 140 x 210 x 40 milimetrų. Pristatant naujus skonius, galima pridėti naujų gyvūnų.

Pripažinimas

Apie Sidabrinis apdovanojimas A' Design Award

From the Forest of Rusk Užkandžių pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad From the Forest of Rusk Užkandžių pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. From the Forest of Rusk Užkandžių pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: This affordable product features simple designs of cute animals made from traditional rusk itself, which are aimed at having maximum impact at the place of purchase and creating a sense of familiarity that makes it easy for consumers to pick up. It is manufactured by the long-established bakery located in a town, which is a regional place with abundant nature. The product’s soft image that originated in lush natural surroundings is reflected in its name and animal motifs.
Matmenys ir pakuotė: W140×H210×D40
In Japan, there has been a trend to rearrange rusk dough, but this product is an orthodox rusk made from standard french bread. However, since the ingredients and techniques for baking and applying flavors are among the best in Japan, the team created the packaging design to have a strong impact in order to express the quality and simple deliciousness of the product and to make it easy for people to pick it up.
Žymos: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Gamybos technologija: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Dizaino iššūkis: The most difficult part of the design process was how to turn being inexpensive into a positive feature. There are lots of ways to create accessible designs. For example, using typography to look pop, or using sizzle feeling from rusk to look tasty. This project is relatively inexpensive and the product will be sold in supermarkets and mass retailers. Also, its target audience is relatively young. For these reasons, they reflected these factors into this character design, also having in mind its new series to be launched.
Tyrimas: In addition to previous product designs and its sales trends, the team also plotted strategy considering the current situation from various viewpoints, such as its target audience, expected selling area, competitor's design and popular rusk designs and the like, in order to attract new buyers.
Įkvėpimas: When designing this product rusk, the team used worldview of picture books which they also work on. After all, they thought of the narrative first, and then tried to make the character with the motif of rusk as lovely as possible. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural shaping unique to rusk made its character look more attractive.
Projekto trukmė: The project started in August 2018 in Kagoshima, Japan and finished in January 2019 in Kagoshima and Tokyo. The products are sold all over Japan now. Immediately after its release, the product became a hot topic on social networking sites on SNS (Twitter, Instagram and so on), with comments such as "cute" and "there are different kinds of animals". The client is considering developing different flavors in the future.
Veikimo eiga: The design is based on the world of a picture book and features various animals that live in the Forest of Rusk. Therefore, even if various flavors are produced in the future, it is possible to create a story that can be associated with the flavor and design new animals to appear, making it easy to create a series and to develop gift items.
Patentai: Copyrights belong to KATAL SEVEN Co., Ltd.
Komandos nariai: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Nuotraukų autoriai: Hiroki Ogusu(Image Photo)
Ryo Kawagoe(Products Photo)