Auksinis Pakuotės · 2022
Shijian Chuxin Arbatos pakuotė
by Longxiang Li
- Auksinis apdovanojimas A' Design Award 2022 in Pakuotės
- CLIENT: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
- Estimated Number of Design Views: 52,954
- Verification code E02E513302 · Verify this award
Colors
About Shijian Chuxin Arbatos pakuotė
„Shijian Chuxin“ – tai arbatos pakuotės dizainas. Dizaine naudojamos iliustracijos, įkvėptos Guidžou ekologinių arbatos sodų, varlių, kregždžių, arbatos skynėjų ir Čišui upės. Kiniško stiliaus iliustracijos atspindi gamybos regiono ekologiją ir suteikia prekės ženklui išskirtinę vizualinę kalbą, skirtą jaunesniems vartotojams. Vyniojamasis popierius pagamintas iš balto specialaus popieriaus, ant kurio atspausdintos iliustracijos. Dėžutė apdailinta lazerine spauda ir karštuoju auksavimu, jos matmenys – 300 x 120 x 80 milimetrų. Dėžutė lengvai atsidaro, o paprastos medžiagos tinka masinei gamybai.
About the Auksinis apdovanojimas A' Design Award
Shijian Chuxin Arbatos pakuotė laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Shijian Chuxin Arbatos pakuotė bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Shijian Chuxin Arbatos pakuotė kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.
Press Kit
- Unique Properties
- The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
- Dimensions & Packaging
- Packing box size: 300mm X 120mm X H80mm
- Tags
- Simple, modern, illustration
- Production Technology
- The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
- Design Challenge
- The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
- Research
- highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
- Inspiration
- Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
- Project Duration
- The project was launched in July 2020 and completed in October 2020
- Operation Flow
- The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
