Science as an Emotional Trend Pasveikinimo ekranas by Liubov Maximenkova

Science as an Emotional Trend Pasveikinimo ekranas by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 Bronzinis apdovanojimas A' Design Award in Mobiliųjų technologijų, programėlių ir programinės įrangos dizainas Competition Category.

BronzinisMobilusis· 2022

Science as an Emotional Trend Pasveikinimo ekranas

by Liubov Maximenkova

Client: Sber

Bronzinis apdovanojimas A' Design Award Winner in Mobilusis Category

15,716

Verified Award Winner

Verify Award Status for #134986

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Science as an Emotional Trend Pasveikinimo ekranas

Mokslas kaip emocinė tendencija – tai pasveikinimo ekranų serija, sukurta 2021 metais „Sberbank Online“ mobiliajai programėlei. Serija skirta Mokslo ir technologijų metams Rusijoje. Ją sudaro trys temos: Po vandeniu, Pro mikroskopą ir Neuroninis tinklas. Po vandeniu pateikiamos jūrų biologų nufotografuotos nuotraukos. Pro mikroskopą rodomi pažįstami objektai, užfiksuoti mikro ir makro fotografijos būdu. Neuroninis tinklas atskleidžia dirbtinio intelekto sukurtus vaizdus. Šio projekto tikslas – suderinti emocijas su žiniomis.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Science as an Emotional Trend Pasveikinimo ekranas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Science as an Emotional Trend Pasveikinimo ekranas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Science as an Emotional Trend Pasveikinimo ekranas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.