Auksinis Pakuotės · 2022
Ucon Mineralinio vandens butelis
by Chi Forest
- Auksinis apdovanojimas A' Design Award 2022 in Pakuotės
- CLIENT: Ucon
- Estimated Number of Design Views: 49,596
- Verification code 85F3E2A4EF · Verify this award
Colors
About Ucon Mineralinio vandens butelis
Ucon – tai natūralaus mineralinio vandens butelio dizainas. Viršutinė butelio dalis kaip pagrindinį vizualinį simbolį naudoja akmenį, o apatinė dalis – briaunotą rūdos formą, sukurtą parametrinio trikampio paviršiaus pagrindu. Šios dvi dalys sukuria kontrastą, tačiau kaip visuma išlieka harmoningos. Nupjautos briaunos paliktos lygios, kad butelį būtų patogu laikyti rankoje. Etiketė spausdinama vandens pagrindo rašalu, siekiant sumažinti spausdinimo proceso metu išmetamų teršalų kiekį, o perlamutrinė plėvelė atskleidžia juodos uolienos, baltų taškelių ir aukso juostelių tekstūras. Butelio matmenys – 64 x 64 x 220 milimetrų.
About the Auksinis apdovanojimas A' Design Award
Ucon Mineralinio vandens butelis laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Ucon Mineralinio vandens butelis bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Ucon Mineralinio vandens butelis kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.
Press Kit
- Unique Properties
- It is the first high-quality drinking water brand featuring soft mineral water in China. The upper part of the bottle body takes "stone" as the super symbol, and the lower part uses the special ore bottle body design based on the parametric design of triangular plane. The overall design of the two parts shows harmony while having contrast.
- Dimensions & Packaging
- 64mm x 64mm x 220mm
- Tags
- Branding, Packaging, Can, 3D, Mineral Water
- Production Technology
- The label adopts advanced adagio printing technology, using environmentally friendly water-based ink. Greatly reduce the label production process of pollution emissions.
fully closed water source protection area, to ensure pollution-free water source.
The use of advanced blowing, filling and rotating production line, high cleanliness of the filling environment, to ensure that the filling process clean pollution-free. - Design Challenge
- 1. Label
In order to visually best present the black rock texture, white dot texture and gold stripe texture, we finally chose the Pearlized BOPP. The upper part shows the brand visual symbol "stone", and the lower part shows the stone texture of the bottle body.
2. Bottle
Bottle design through the depiction of stone structure, based on the design of triangular surface, forming a contrast between the upper and lower . overall showing the harmony of the overall design, making the edge surface not too rough, while ensuring the aesthetic feeling and grip comfort. - Research
- Memory come from the subtraction of visalization, the birth of label "stone".Minimalism is deep in Chinese culture. We found that the "stone" is not only meets the needs of identification, but also perfectly interprets the brand story of "Every drop of water is naturally filtered through underground deep ore". Subtraction could make memorisation, the white space is a powerful attitude. This attitude is reflected in the name of our product as well as in the new generation of consumers.
- Inspiration
- Purified water by stones,Ore is the best proof of good water The soft water is filtered through dense layers of hard ore After absorbing mineral ions from the ore, it gushes out of the ground. It becomes a real high quality natural mineral water.
In chinese fengshui theory, stone is naturally exist , absorb the essence of the sun and the moon In thousand years, people admire stone and obtained energy from the spiritual stone ,"Stone" also means avoid disasters , turn misfortune to lucky - Project Duration
- The project started in OCT 2020, and completed in July, 2021. The design was completed in December, 2021. The production location is Dali and Laoshan.
- Operation Flow
- From the bottle design, the ore cutting design fully shows the aesthetic feeling, but also to ensure the user's comfortable grip. In addition, "UCON" in Chinese named with social constitution, is a natural "social currency", focusing on the young . There are stories, can quickly form a social topic among young people.
- Patents
- Patents number：2021308675699（Application has been submitted and is under review）
Trademark：42724486 - Image Credits
- Shuo Qu, Yuxin Jia, Xiaolan Xiao,Pu Han
