Vessi Animation Produkto animacija by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Sidabrinis apdovanojimas A' Design Award in Filmų, vaizdo įrašų ir animacijos dizainas Competition Category.
SidabrinisFilmas· 2022
Vessi Animation Produkto animacija
Client: Morgan Studio
Sidabrinis apdovanojimas A' Design Award Winner in Filmas Category
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- Verified Award Winner
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The Design
About Vessi Animation Produkto animacija
„Vessi Animation“ yra reklaminė animacija, sukurta batui. Animacija pristato produktą per natūralius vizualinius elementus, kurie susieja avalynę su kliento gyvenimo būdu. Vanduo atspindi bato savybes, o debesys perteikia lengvumą. Batas buvo sumodeliuotas taikant kietų paviršių technikas programoje „3ds Max“, naudojant nuotraukas kaip nuorodą, ir buvo pritaikytos odos tekstūros. Vaizdų atkūrimas buvo atliktas su „Redshift“, o simuliacijos – su „Houdini“. Animacija buvo naudojama produkto svetainėje ir socialiniuose tinkluose be aiškinamojo teksto.
The Recognition
About the Sidabrinis apdovanojimas A' Design Award
Vessi Animation Produkto animacija laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Vessi Animation Produkto animacija bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Vessi Animation Produkto animacija yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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