Stories of Communication Prekės ženklo identiteto dizainas by Mengyi Xie

Stories of Communication Prekės ženklo identiteto dizainas by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 Bronzinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.

BronzinisGrafika· 2022

Stories of Communication Prekės ženklo identiteto dizainas

by Mengyi Xie

Client: School of Communication, East China Normal University

Bronzinis apdovanojimas A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Stories of Communication Prekės ženklo identiteto dizainas

Komunikacijos istorijos yra vizualinio identiteto dizainas, sukurtas universiteto komunikacijos mokyklos penkioliktosioms metinėms. Pagrindinis logotipas yra geometrinė grafika, sukurta remiantis skaičiumi 15. Iš pagrindinio logotipo buvo sukurta 100 antrinių logotipų šeima. Kiekvienas antrinis logotipas pristato vieną istoriją, išradimą ar iniciatyvą iš komunikacijos istorijos – nuo priešistoriniais laikais naudotų mazgais surištų virvių iki pirmojo laikraščio ir pasaulinio interneto tinklo. Sudėlioti chronologine tvarka, antriniai logotipai naudojami plakatuose, kvietimuose, lankstinukuose, renginio vietos ekspozicijose ir suvenyruose.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Stories of Communication Prekės ženklo identiteto dizainas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Stories of Communication Prekės ženklo identiteto dizainas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Stories of Communication Prekės ženklo identiteto dizainas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie