Baidu Teminio žemėlapio programėlė by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang is a highly esteemed winner of the very prestigious 2022 Bronzinis apdovanojimas A' Design Award in Sąsajos, sąveikos ir naudotojo patirties dizainas Competition Category.
BronzinisSąsaja· 2022
Baidu Teminio žemėlapio programėlė
by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang
Client: Baidu Online Network Technology (Beijing) Co., Ltd
Bronzinis apdovanojimas A' Design Award Winner in Sąsaja Category
Verified Award Winner
Verify Award Status for #137095The Design
About Baidu Teminio žemėlapio programėlė
„Baidu Teminis žemėlapis“ yra mobilioji žemėlapių programėlė, skirta „Android“ ir „iOS“ išmaniesiems telefonams. Programėlė rodo žemėlapio informaciją, parinktą skirtingoms vartotojų grupėms, atsižvelgiant į laiką, erdvę ir vartotojų profilius. Žmogiškieji, geografiniai ir socialiniai veiksniai yra sujungiami ir pateikiami kartu, todėl galima greitai rasti netoliese esančias paslaugas ir aktualius įvykius. Grafinė žemėlapio informacija ekrane integruojama su tekstu, kad būtų lengva skaityti. Dirbtinis intelektas ir didieji duomenys naudojami pritaikyti rodomą informaciją kiekvienai grupei. Siekiama sumažinti paieškos pastangas bei palengvinti kasdienį mokymąsi, keliones ir naujų vietų pažinimą.
The Recognition
About the Bronzinis apdovanojimas A' Design Award
Baidu Teminio žemėlapio programėlė laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Baidu Teminio žemėlapio programėlė bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Baidu Teminio žemėlapio programėlė puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration
- Dimensions & Packaging
- The application is designed for all Android and iOS smart phone sizes.
- Tags
- Phone, Map app, GIS, AI, UX, UI
- Production Technology
- Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population
- Design Challenge
- In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.
- Research
- We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.
- Inspiration
- Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.
- Project Duration
- The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.
- Operation Flow
- The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life
- Team Members
- YingLi,Yongzhi Ji,Meng Xu,Yang Zhang,Changlong Liu,Linlin Pan
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020
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