Middle of Nowhere Pagrindinė funkcija: Svetainės klaidos puslapis by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Sidabrinis apdovanojimas A' Design Award in Svetainių ir interneto dizainas Competition Category.
SidabrinisInternetas· 2022
Middle of Nowhere Pagrindinė funkcija: Svetainės klaidos puslapis
by Yijia Xie
Client: IBM Research
Sidabrinis apdovanojimas A' Design Award Winner in Internetas Category
Verified Award Winner
Verify Award Status for #137451The Design
About Middle of Nowhere Pagrindinė funkcija: Svetainės klaidos puslapis
„Middle of Nowhere“ – tai 404 klaidos puslapis, sukurtas mokslinių tyrimų organizacijos svetainei. 404 puslapis pasirodo tada, kai užklausto tinklalapio nėra, ir šis dizainas paverčia tą akimirką apsilankymu įsivaizduojamose vietose. Rodomus kraštovaizdžius sukuria generatyvinis konkuruojantis tinklas – mašininio mokymosi modelis, apmokytas naudojant tūkstančius tikrų kraštovaizdžių nuotraukų iš viso pasaulio. Rezultatas – vietos, kurių niekur nėra. Puslapis sukurtas kaip prisitaikanti svetainė, o tikslas – padaryti pasiklydimą internete ramų ir patrauklų.
The Recognition
About the Sidabrinis apdovanojimas A' Design Award
Middle of Nowhere Pagrindinė funkcija: Svetainės klaidos puslapis laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Middle of Nowhere Pagrindinė funkcija: Svetainės klaidos puslapis bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Middle of Nowhere Pagrindinė funkcija: Svetainės klaidos puslapis yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
- Dimensions & Packaging
- Responsive website construction
- Tags
- Machine Learning, Artificial intelligence, Website design, GAN
- Production Technology
- Generative adversarial network/Machine learning/UI Design
- Design Challenge
- It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
- Research
- Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
- Inspiration
- As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
- Project Duration
- 2021.11-2022.02 New York
- Operation Flow
- These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
- Team Members
- Design Lead/Art Director: Yijia Xie
- Image Credits
- IBM Research/Yijia Xie
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