Jing Yin Li Prekės ženklo identiteto dizainas by Sxdesign is a highly esteemed winner of the very prestigious 2022 Bronzinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.
BronzinisGrafika· 2022
Jing Yin Li Prekės ženklo identiteto dizainas
by Sxdesign
Client: Jing Yin Li
Bronzinis apdovanojimas A' Design Award Winner in Grafika Category
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- Verified Award Winner
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The Design
About Jing Yin Li Prekės ženklo identiteto dizainas
„Jing Yin Li“ yra prekės ženklo identitetas, sukurtas drabužių valymo ir priežiūros prekės ženklui Kinijos rinkoje. Logotipas sudarytas iš paprastų geometrinių formų – kvadratų ir ketvirtadalio apskritimų, išdėstytų keturiose eilutėse. Trys eilutės sudaro raides J, Y ir L – prekės ženklo pavadinimo inicialus. Formos išdėstytos stabilioje ir simetriškoje kompozicijoje, kuri turi perteikti patikimumą ir tvirtumą. Prekės ženklo spalva yra subalansuota tarp raudonos ir violetinės atspalvių ir nurodo į tradicinį kinišką porcelianą bei raudonmedžio baldus. Logotipas išlieka įskaitomas net esant minimaliam 6 x 12 milimetrų dydžiui.
The Recognition
About the Bronzinis apdovanojimas A' Design Award
Jing Yin Li Prekės ženklo identiteto dizainas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Jing Yin Li Prekės ženklo identiteto dizainas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Jing Yin Li Prekės ženklo identiteto dizainas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Team Members
- Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang - Image Credits
- Sxdesign
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