Amplifying Identity Biuro interjero dizainas by DB and B Pte Ltd

Amplifying Identity Biuro interjero dizainas by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2022 Sidabrinis apdovanojimas A' Design Award in Interjero ir parodų erdvių dizainas Competition Category.

SidabrinisInterjeras· 2022

Amplifying Identity Biuro interjero dizainas

by DB and B Pte Ltd

Client: DB&B Pte Ltd

Sidabrinis apdovanojimas A' Design Award Winner in Interjeras Category

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Verified Award Winner
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Colors

The Design

About Amplifying Identity Biuro interjero dizainas

„Amplifying Identity“ – tai biuro interjero dizainas, esantis Azijos aikštėje Singapūre. Darbo erdvė driekiasi per tris aukštus ir užima 9 300 kvadratinių metrų plotą. Aukštuose išdėstyta penkiasdešimt bendradarbiavimo zonų ir penki dideli susitikimų kambariai, skirti lanksčiam ir mišriam darbui palaikyti. Koridoriuose ir sienų erdvėse pritaikyta individualiai sukurta aplinkos grafika, atspindinti įmonės kultūrą, lyderystės principus ir istoriją. Siekiant sumažinti poveikį aplinkai, naudoti iš tvarių medžiagų pagaminti kilimai, mažo lakiųjų organinių junginių kiekio dažai ir zonomis suskirstytas apšvietimas.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Amplifying Identity Biuro interjero dizainas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Amplifying Identity Biuro interjero dizainas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Amplifying Identity Biuro interjero dizainas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Dimensions & Packaging: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Tags: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Production Technology: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Design Challenge: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Research: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspiration: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Project Duration: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Team Members: Ricardo Celis
Victor Wong
Image Credits: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/