Love is Invisible Pakuotė by En Ke is a highly esteemed winner of the very prestigious 2022 Sidabrinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

SidabrinisPakuotės· 2022

Love is Invisible Pakuotė

by En Ke

Client: Super Joey Foundation

Sidabrinis apdovanojimas A' Design Award Winner in Pakuotės Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Love is Invisible Pakuotė

Diskriminacija prieš azijiečius išaugo JAV pandemijos metu. Dizaino koncepcija „Love is Invisible" ypač pagrįsta vandens tolerancijos koncepcija Azijos kultūroje, siekiant parodyti, kad meilė tarp žmonių yra nematoma ir gali panaikinti diskriminaciją bei pašalinti barjerus. „Love Is Invisible" yra visuomeninė labdaros akcija, kurią Super Joey Foundation inicijavo beveik 20 šalies miestų. Tsddesign komanda sukūrė „Love is Invisible" kolekcijos marškinėlius ir pakuotę, kuriuos skirtingų rasių jaunuoliai savanoriai dėvės visoje šalyje.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Love is Invisible Pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Love is Invisible Pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Love is Invisible Pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Love Is Invisible is a public welfare activity launched by the Super Joey Foundation in nearly 20 cities in the United States in 2022. The Super Joey Foundation is dedicated to childhood cancer care and calls attention to this particular group. Tsddesign team created T-shirts and packaging designs based on this, in the United States, young volunteers of different races and skin colors will wear the 'Love is Invisible' series of products to promote this concept in public welfare activities.
Dimensions & Packaging: Outer packaging specifications: cylinder diameter 12cm, height 25cm
Tags: About love, Asian culture, blue and white porcelain, water, invisible.
Production Technology: Cylindrical paper outer packaging, pure cotton clothing
Design Challenge: With the unique water pattern in Asian culture, combined with the artistic expression of blue and white porcelain, it can naturally express the English font of "love is invisible".
Research: Research for advocacy against Asian discrimination: 1. How to find resonance in Eastern and Western cultures? 2. How to express the concept of "love" that can be recognized in both Eastern and Western cultures? 3. The study of artistic expression.
Inspiration: Due to Covid-19, discrimination against Asians has increased in the United States. The design idea of Love is Invisible is specially based on the concept of 'water tolerance' in Asian culture to show that love between people is invisible and can eliminate discrimination, to eliminate barriers. Funds from the sale of this product will be used to care for children with cancer in the United States.
Super Joey Foundation firmly believes that love is invisible, and no child should fight cancer alone!
Project Duration: Creation time and place: July 2021 to December 2021 Los Angeles, California, USA
Operation Flow: Shape the cotton-printed T-shirt coupons into circles and put them in a cylindrical outer package for easy portability. Meanwhile, the square carton is the container for the cotton hoodie.
Team Members: Creativity and Design: KE,EN