Drive2Extremes Multivision Fotografijos kūrinys by Florian W. Mueller

Drive2Extremes Multivision Fotografijos kūrinys by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 Sidabrinis apdovanojimas A' Design Award in Fotografijos ir nuotraukų manipuliavimo dizainas Competition Category.

SidabrinisFotografija· 2022

Drive2Extremes Multivision Fotografijos kūrinys

by Florian W. Mueller

Client: Porsche Middle East and Africa FZE

Sidabrinis apdovanojimas A' Design Award Winner in Fotografija Category

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Colors

The Design

About Drive2Extremes Multivision Fotografijos kūrinys

Drive2Extremes Multivision yra fotografijos kūrinių serija, kurioje viename vaizde susijungia du kraštutiniai kraštovaizdžiai. Porsche Taycan Cross Turismo pirmiausia buvo nufotografuotas ant užšalusios pelkės Laplandijoje, į šiaurę nuo poliaračio. Po dviejų savaičių automobilis buvo pastatytas toje pačioje pozicijoje kameros atžvilgiu ir esant panašiai saulės padėčiai Arabijos dykumoje Jungtiniuose Arabų Emyratuose. Vėliau du vaizdai buvo sujungti taikant daugkartinės ekspozicijos technikas. Tikslas buvo viename paveiksle sujungti poliarinį ir dykumos kraštovaizdžius. Kūriniai buvo sukurti keliais dydžiais.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Drive2Extremes Multivision Fotografijos kūrinys laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Drive2Extremes Multivision Fotografijos kūrinys bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Drive2Extremes Multivision Fotografijos kūrinys yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.

I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
Dimensions & Packaging: Several produced artworks in different sizes.
Tags: photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
Production Technology: I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
Design Challenge: The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
Research: The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
Inspiration: I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
Project Duration: It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
Operation Flow: I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: Sandy Mcintosh
Rita el Hachem
Guild Finland.
Image Credits: All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori