Siela Pagrindinė funkcija: Kosmetikos pakuotė by Olga Takhtarova

Siela Pagrindinė funkcija: Kosmetikos pakuotė by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Bronzinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

BronzinisPakuotės· 2022

Siela Pagrindinė funkcija: Kosmetikos pakuotė

by Olga Takhtarova

Client: Sot B&d

Bronzinis apdovanojimas A' Design Award Winner in Pakuotės Category

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Colors

The Design

About Siela Pagrindinė funkcija: Kosmetikos pakuotė

Knygos tekstas: Siela – tai vaikiškos kosmetikos linijos pakuotės dizainas. Naudojamas 75 ml baltos plastikinės tūbelės pavidalas, dekoruotas šilkografijos ir tampografijos spaudos būdu. Dizaino centre patalpintos stilizuotos iliustracijos, o visoje linijoje skirtingose vietose ir situacijose atsiranda tas pats personažas. Spalvinis žymėjimas padeda pirkėjams atskirti produktus. Teksto kiekis sumažintas iki minimumo, kad tinkamą produktą būtų galima greitai atpažinti lentynoje. Balta paviršiaus spalva užtikrina iliustracijų aiškumą ir gerą matomumą.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Siela Pagrindinė funkcija: Kosmetikos pakuotė laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Siela Pagrindinė funkcija: Kosmetikos pakuotė bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Siela Pagrindinė funkcija: Kosmetikos pakuotė puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimensions & Packaging: Plastic tube cream bottle 75 ml. White color
Tags: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Production Technology: Screen and pad printing method
Design Challenge: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Research: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiration: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Project Duration: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Operation Flow: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.