Geležinis Pakuotės · 2022
Messenger Angel Pakuotė
by Musa Celik
- Geležinis apdovanojimas A' Design Award 2022 in Pakuotės
- CLIENT: Kertil Cam
- Estimated Number of Design Views: 12,453
- Verification code 55EEFCD5CA · Verify this award
Colors
About Messenger Angel Pakuotė
Šis dizainas skirtas prieš kelis dešimtmečius įkurtam prekės ženklui, kuris pirkėjų akyse kelia nostalgišką įspūdį. Pakuotė atskleidžia mitologinį vizualinį pasaulį su spalvų perėjimais aplink angelo simbolį. Butelio dizaino gėlių struktūra atspindi prekės ženklo kvapus. Iš apačios į viršų spirale kylančios bangos sukuria kvapo purslų efektą ir įspūdį, kad kvepalai liejasi iš butelio. Dizainu siekiama sukurti naują, modernią istorinio prekės ženklo išvaizdą.
About the Geležinis apdovanojimas A' Design Award
Messenger Angel Pakuotė laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Messenger Angel Pakuotė bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Messenger Angel Pakuotė gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.
Press Kit
- Unique Properties
- A mythological visual world with the soft color transitions in the Messenger Angel symbol is in the center of the design. Variant names are the plants in Turkey, famous for their history.
The Messenger Angel Symbol also indicates the mystery of the lost 2000 year old scents. The floral structure in the bottle design refers to the unique scents. The waves going from the bottom up in a spiral form give the effect of scent splashes and create the feeling of unique fragrances overflowing out of the bottle. - Dimensions & Packaging
- Height 25 cm X Length 4,6 cm X Width 8,6 cm
- Tags
- Scent, Fragrance, History, Mythological
- Production Technology
- For production, 90% recycled pet and PP labels were used. A spiral section was created on the neck of the bottle. This represents the diffusion of scents. It was a challenging detail to get this part out of the production mold, and we ensured that it was produced without any problems with a unique method.
- Design Challenge
- The main challenge was understanding the brand's historical look and redesigning the brand identity and packaging design by protecting the brand's core. In addition, developing a solid brand identity and symbol to make the brand more memorable was essential. Therefore, a mythology character is the brand symbol to describe the scents that would suit the goddesses.
- Research
- When the room scent product category is explored, one can see that competing brands use many color explosions and flowers. The bottle designs are relatively standard and similar to home care products. In addition, there is almost no brand with a powerful, premium brand identity.
The angel symbol tells the brand's story and differentiates the competitors on the shelf with the floral form of the bottle. Like fascinating fragrances, fascinating stories from the past come to mind with the brand. - Inspiration
- Since ancient times, fragrances have been used for many purposes in every phase of daily life and have been an essential passion for queens and goddesses. Inspired by this, the brand Kertil Cam creates fragrances with plant-based ingredients, using the best plant extracts from the unique nature of Turkey.
It is believed that fragrances are so impressive that they can even solve the mysteries of ancient times of queens and goddesses. For this reason, the Messenger Angel symbol is created to symbolize this miracle. - Project Duration
- Istanbul, 15.06.2021 - 30.12.2021
- Operation Flow
- Kertil Çam is a luxury fragrance brand producing the best colognes in Turkey using unique plant extracts since 1962. The brand needed a premium design for these unique scents. Protecting the brand's core and making it more youthful and modern was crucial.
A powerful brand identity that matches the spirit and essence of the brand adds a new touch to the brand. The symbol will remind the brand and its meaning to customers, even without the logo.
