Shebude White Alkoholinių Gėrimų Pakuotė by Wu Yao is a highly esteemed winner of the very prestigious 2023 Sidabrinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.
SidabrinisPakuotės· 2023
Shebude White Alkoholinių Gėrimų Pakuotė
by Wu Yao
Client: Shede Spirits Co. Ltd.
Sidabrinis apdovanojimas A' Design Award Winner in Pakuotės Category
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The Design
About Shebude White Alkoholinių Gėrimų Pakuotė
Dizaineriai kaip pagrindinį išorinės pakuotės elementą naudojo kariaujančių valstybių laikotarpio nefrito raštą. Butelio forma yra klasikinė cilindrinė forma. Viršutinė vyno butelio pusė yra paprasta ir skaidri, apatinė - dryžuotas stiklas, o dugnas pagamintas iš aukso, primenančio Kinijos kalnus ir upes. Sidabrinė išorinė dėžutė marginta klasikiniais kiniškais raštais. Pjovimo technika elegantiška ir galinga, o stilius gaivus ir nevaržomas.
The Recognition
About the Sidabrinis apdovanojimas A' Design Award
Shebude White Alkoholinių Gėrimų Pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Shebude White Alkoholinių Gėrimų Pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Shebude White Alkoholinių Gėrimų Pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained
- Dimensions & Packaging
- 20cm x 10cm x 30cm
- Tags
- wine ，packaging，gift
- Production Technology
- Glass bronzing
- Design Challenge
- The most wonderful part is at the bottom of the bottle which we may ignore easily On the bottom there is golden Chinese landscape The mountains in China are undulating and continuous like extensive and profound culture with a long history in China The bottle of Shebude liquor is covered with the patterns with the richest cultural deposits just like it is covered with snow
- Research
- As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained In just 500 years countless jade treasures were left for the history The patterns on jade wares are unique bringing us a lot of creative inspirations
- Inspiration
- we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained
- Project Duration
- The project starts in Beijing in September 2021 It ends in Beijing in November 2021
- Operation Flow
- The shape of the bottle body is cylindrical which is the most classic decent and steady The upper part and the lower part of the bottle are different The upper part is made of pure and transparent glass and the lower part is glass with ribbon pattern The strong-flavor Chinese spirit is clearer when it flows into the transparent glass bottle The bottle cap is also printed with golden cloud pattern which just proves the golden age of a bottle of good liquor
- Team Members
- Original designer: Wu Yao
Graphic designer: Zheng Ziyang
Graphic designer: Shi Huafeng
3D designer: Liao Hao
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