LPCP 5th Anniversary Laikraščio Dizainas by Yen Lin Shen

LPCP 5th Anniversary Laikraščio Dizainas by Yen Lin Shen is a highly esteemed winner of the very prestigious 2023 Bronzinis apdovanojimas A' Design Award in Spausdintinės ir publikuojamos medijos dizainas Competition Category.

BronzinisSpauda· 2023

LPCP 5th Anniversary Laikraščio Dizainas

by Yen Lin Shen

Client: Les Petites Choses Production

Bronzinis apdovanojimas A' Design Award Winner in Spauda Category

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Colors

The Design

About LPCP 5th Anniversary Laikraščio Dizainas

Tikslas: greitai ir interaktyviai pristatyti Les Petites Choses Production (LPCP). Išryškina pagrindines LPCP vertybes, pasiekimus, 14 šokėjų ir penkis pagrindinius skyrius. Unikalus dizainas su interaktyviu lankstymu ir kūrybine išmone pateikia mažiausiai šešis skirtingus vaizdus. Suteikia gilesnį supratimą apie LPCP tapatybę ir vertybes, įtraukiant skaitytojus į naujas perspektyvas ir įžvalgas apie savo darbą. Padeda žiūrovams lengviau užmegzti ryšį su LPCP ir įvertinti jų unikalų požiūrį į šiuolaikinį šokį.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

LPCP 5th Anniversary Laikraščio Dizainas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad LPCP 5th Anniversary Laikraščio Dizainas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. LPCP 5th Anniversary Laikraščio Dizainas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This newspaper design changed the way ordinary readers read. This newspaper consists of two posters folded in different ways and divided into at least six different visions through interactive folding and creative ingenuity. Newspapers will no longer be treated as one-off consumables while also adding value to those who want to collect them. At the same time, it also helps the dance group easier to remember and impress more audience.
Dimensions & Packaging: It shows different densities and presents light and dark levels through various degrees of thickness. This time the prints are made of ivory paper with a smooth feel. To add visual richness, the designer added two unique fluorescent colors in addition to four colors for printing to make the vision more saturated and colorful. Through the knife mold turn, the single poster becomes a booklet and a wrapped envelope, increasing interest in the newspaper structure.
Tags: A,Contemporary dance B,Public participation C,Taiwanese culture D,Boundless creativity, E. Newspaper introduction
Production Technology: In this work, dots of various sizes are used. However, when the density of the dots is high and the size is small, the cross pattern of the optical illusion of the grid will be generated, which will affect design quality and make it difficult to read. Therefore, the printing house suggested that a crystal dots method could be used instead. It can achieve the desired effect and increase the positive impact on the works.
Design Challenge: The biggest challenge is organizing and summarizing a large amount of information, using only two posters to transform various visual effects while allowing the experiencer to participate in the art and understand the information.
Research: First of all, to wrap the two posters together in a particular way, a mathematician must consult to calculate the unique layout, knowing the size of the inner booklet. Countless tests were done with the help of the printing house. And trying different pleat methods achieve the effect of perfectly covering the two posters.

The designer and the editor-in-chief have also discussed and preliminary understanding of the dancing group through several times online interviews. In addition, the designer also personally experienced the contemporary dance and was paired with members of the dancing group. Some oral interviews and learning more about the inspiration might be adopted. This is not an easy task because the concept of spirituality and contemporary dance are very abstract. Then, the designer took the fragmented inspiration fragments in his life, took notes with simple text descriptions on the mobile phone, and slowly pieced together the working prototype.

On the other hand, because the designer initially wanted to present the work in Risograph printing, but due to the size limitation, He spent a lot of time researching how to simulate a similar effect with graphic design technology.
Inspiration: This newspaper is based on the designer's in-depth understanding of the dance group's history, spiritual concepts, activities, and past performances, to find symbols with different symbolic meanings, and hope that the audience can read this newspaper with enjoyable participation and can clearly understand knowing this contemporary dancing group more systematically.
Project Duration: The designer began to contact the dancing group at the end of 2020. Still, due to the COVID-19 epidemic, the production was suspended for a few months and finally published in August 2021 in Taiwan.
Operation Flow: Envelope When the poster was folded into an envelope, I deliberately used a fluorescent pink sticker that was precisely the same size as the dots, which were hidden among numerous dots, on the poster to fit the envelope seal. The sticker's position would be different from person to person each time, but it can be integrated into the picture. This also expresses the feeling of "NOW" that LCPC wants to emphasize. The back of the outer poster In 2019, LPCP customized an international dance festival, "Battle Jam," for . As there is a rectangular plaid stage, the Designer used uneven square color blocks in the center of the back of the outer poster to simulate the same pattern. Then, I used it as background and placed a photo of a group of people who were in a dance competition. I also interspersed the title and subtitle on it. When the vision extends from the outer poster to the central square stage, the four corners of the paper are slightly erected along the folding line. It can vaguely see a group of people dancing around in various forms. That is to restore the original scene of "Monday School." The front of the Inside poster When the audience is unpacking this folded poster, regardless of whether they have an artistic background or not, through the creation of this newspaper, they can inspire their innate aesthetic and appreciate this artistic booklet. It is also a response to the concept of "Everyone can Dance" and "Boundless Creativity." On the inner front is a booklet that can be unfolded into a poster. The booklet records some important events of the dance troupe. In order to avoid standardization, It used thin slanted dots to make the image of the group dancers and placed them in every corner of the front of the poster. When reading the newspaper, the readers not only can understand the important events of LPCP but also find the figures of dancers on every page. Back of inner poster [Fighters] is LPCP'S current central performance.
Patents: Published in August 2021
Copyright: Les Petites Choses Production
Image Credits: Graphic Designer/Yen Lin Shen
Chief Editor/ Yun Cheng Chen