Meer Tirpios Kavos Pakuotė by Masoud Najafi Amirkiasar

Meer Tirpios Kavos Pakuotė by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 Bronzinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

BronzinisPakuotės· 2023

Meer Tirpios Kavos Pakuotė

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

Bronzinis apdovanojimas A' Design Award Winner in Pakuotės Category

12,564

Verified Award Winner

Verify Award Status for #141887

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meer Tirpios Kavos Pakuotė

Naujo rinkoje esančio produkto pakuotės dizainas yra ne tik dizaino menas, bet ir menas suprasti klientus' protus ir išsiskirti lentynose prieš konkurentus. Turint omenyje šiuos niuansus, Meer pakuotės dizainas perėmė galutinio produkto tekstūrą į iliustraciją, kad paskatintų ir sudomintų visus kavos mėgėjų pojūčius. Be to, išdėstymas ir netradicinis šrifto dydis vaidina svarbų vaidmenį pritraukiant vartotojus prie produkto. Šis dizainas sukurtas tikintis rimtai pakeisti parduotuvių gėrimų lentyną.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Meer Tirpios Kavos Pakuotė laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Meer Tirpios Kavos Pakuotė bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Meer Tirpios Kavos Pakuotė puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020