Dream of the Blue Manual Class Alkoholinių gėrimų pakuotė by Jingzhang Xiao, Ru Li and Aizong Lin

Dream of the Blue Manual Class Alkoholinių gėrimų pakuotė by Jingzhang Xiao, Ru Li and Aizong Lin is a highly esteemed winner of the very prestigious 2023 Sidabrinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

SidabrinisPakuotės· 2023

Dream of the Blue Manual Class Alkoholinių gėrimų pakuotė

by Jingzhang Xiao, Ru Li and Aizong Lin

Client: Jiangsu Yanghe Distillery Co., Ltd

Sidabrinis apdovanojimas A' Design Award Winner in Pakuotės Category

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Colors

The Design

About Dream of the Blue Manual Class Alkoholinių gėrimų pakuotė

„Dream of the Blue Manual Class“ – tai aukščiausios klasės baijiu, tradicinio kiniško distiliuoto spiritinio gėrimo, pakuotė. Butelis yra lašo formos, tamsiai mėlynos spalvos su metalizuotu auksu. Stiklas apdorojamas smėliasrove, o vėliau padengiamas kalto metalo efekto dažais, suteikiančiais švelnų ir šiltą paviršių, primenantį rūsio molį. Graviūrose pavaizduota arka iš klasikinių Sudžou sodų ir dvylika svarbiausių prekės ženklo istorijos momentų. Prezentacinėje dėžutėje derinama mėlyna margintos odos danga su medienos tekstūros popieriumi ir karštojo spaudimo detalėmis. Keturių kodų sistema apsaugo pakuotę nuo klastojimo.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Dream of the Blue Manual Class Alkoholinių gėrimų pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Dream of the Blue Manual Class Alkoholinių gėrimų pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Dream of the Blue Manual Class Alkoholinių gėrimų pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product is a premium baijiu of the brand YANGHE, is ‘A living artifact in a drinking vessel, a vintage spirit in a artwork.’ The liquor is bottled in exquisite containers coloured in dark blue and metallic gold. Inspired by the concept of the ‘Arc of Time’, the designer of the bottles highlights the elements of craftsmanship and antiquity. The design is an arch from the Classical Gardens of Suzhou and the description of the twelves major events that Yanghe Group has undergone. hese engravings reflect the ingenuity of the liquor’ s artisan workshop. The body of the bottle is sandblasted before being coated in hammer finish paint. Its soft, warm coating feels like cellar mud, and is carved with Chinese characters of ‘old pit pool, old baijiu, old craftsmanship; more nucleoside and flavonoids; less quantity.’ A tribute to the ultimate in craftsmanship, exemplifying the Chinese spirit of craftsmanship.
Dimensions & Packaging: Bottle:106 mm x 106 mm x 306 mm
Box:160mm x 128 mm x 348 mm
Tags: crafts, Baijiu, spirit, packaging, art
Production Technology: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: Structured as a fracture-proof cover; painted in gold; printed on wrapped paper to show the printmaking effect.
Bottle: The sand-blasted process reflects the handmade hammered texture, with a frosted touch and like cellar mud.
Box: Using blue variegated leather with wooden textured paper, and the hot-pressed with the Yanghe 12 moments echoing the cover.
Design Challenge: All greatness is created by hands! Dream of the Blue Manual Class is an aged handcrafted spirit with both cultural value and rare quality; Craftsmanship is not only a material act, but also a spiritual creation; The Manual Class is not only the ultimate good liquor, but also represents the Chinese spirit in the craft.
Research: Meeting the demand for more sophisticated and high-end daily necessities. The product is a premium baijiu of the brand YANGHE, produced from 600-years-old cellars by hand. Its production process is included in China’s list for Intangible Cultural Heritage. Overall, it is of great historical and artistic value. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Inspiration: The primary colour is inspired by - "the maturing process of cellar mud: during the brewing process, the colour of the old cellar turns from yellow to dimgray, from dimgray to greyish white, and finally to jet black, and the cellar mud takes on a colourful brilliance in the sun".
The product is designed in the shape of an inherited teardrop, with a combination of sandblasting in the form of movable type printing. Manual hammering, like cellar mud, warm to the touch, with dark blue and metallic gold. The ink is hidden with sprinkles of gold, deep but not dull, rich but not heavy, echoing quality of the product, conveying deep cultural richness and promoting the Chinese spirit of craftsmanship.
Project Duration: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Operation Flow: The product Dream of the Blue Manual Class uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Team Members: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin