Shguijiu Dian Baidziu butelio pakuotė – autorius Liang Chen

Darbas Shguijiu Dian Baidziu butelio pakuotė, kurio autorius Liang Chen, yra itin vertinamas prestižinio 2023 Auksinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

AuksinisPakuotės· 2023

Shguijiu Dian Baidziu butelio pakuotė

Dizaineris: Liang Chen

Klientas: Shanghai Guijiu Group Co., Limited.

Kategorijos Pakuotės laimėtojas – Auksinis apdovanojimas A' Design Award

45,309

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #142667

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Shguijiu Dian Baidziu butelio pakuotė

Shguijiu Dian – tai aukščiausios klasės dovaninio baidziu iš Šanchajaus pakuotės dizainas. Formą įkvėpė Šanchajaus bokštas – aukščiausias pastatas Kinijoje. Krištolinis butelis ir veidrodinio blizgesio metalinis kamštelis suvokiami kaip viena forma su spirale kylančiomis kreivėmis ir asimetrišku siluetu. Išorinė dėžutė yra sidabruota, cilindro formos, su netaisyklingu lenktu paviršiumi. Išorinės dėžutės skersmuo – 110 mm, aukštis – 330 mm, o butelio skersmuo – 80 mm, aukštis – 300 mm. Abi dalis galima pasilikti ir eksponuoti, taip sumažinant atliekų kiekį.

Pripažinimas

Apie Auksinis apdovanojimas A' Design Award

Shguijiu Dian Baidziu butelio pakuotė laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Shguijiu Dian Baidziu butelio pakuotė bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Shguijiu Dian Baidziu butelio pakuotė kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Matmenys ir pakuotė: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Žymos: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Gamybos technologija: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Dizaino iššūkis: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Tyrimas: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Įkvėpimas: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Projekto trukmė: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Veikimo eiga: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Komandos nariai: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Nuotraukų autoriai: Creative Director: Chen Liang