Tongming Vision Correction Logotipas by Kuaiyu Tang

Tongming Vision Correction Logotipas by Kuaiyu Tang is a highly esteemed winner of the very prestigious 2023 Sidabrinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.

SidabrinisGrafika· 2023

Tongming Vision Correction Logotipas

by Kuaiyu Tang

Client: Shanghai Tongming Vision Correction Center

Sidabrinis apdovanojimas A' Design Award Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #144198

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Colors

The Design

About Tongming Vision Correction Logotipas

„Tongming Vision Correction" – tai logotipas, sukurtas jaunimo ir vaikų regos korekcijos centrui. Pavadinimas „Tongming" reiškia vyzdį ir šviesumą, todėl vyzdys naudojamas kaip pagrindinis dizaino elementas. Trys skirtingo ryškumo vyzdžiai išdėstyti seka, kuri parodo korekcijos procesą nuo neryškaus iki aiškaus vaizdo. Logotipas naudojamas ant vizitinių kortelių, užrašų knygelių ir plakatų. Vizitinės kortelės ir kasdienis rinkinys spausdinami ant specialaus popieriaus, o plakatams naudojamos lauko fotografinės medžiagos.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Tongming Vision Correction Logotipas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Tongming Vision Correction Logotipas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Tongming Vision Correction Logotipas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Dimensions & Packaging: Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
Tags: Logo design, business card design, memo design, poster design, website design, etc
Production Technology: The business card and the casual set are special paper, and the poster uses outdoor photo materials.
Design Challenge: To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
Research: The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
Inspiration: Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Project Duration: The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
Operation Flow: The project took half a month to complete.
Team Members: Kuaiyu Tang