Qinshihuang Cpa Alaus pakuotė by China Resources Snow Breweries Ltd.

Qinshihuang Cpa Alaus pakuotė by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Bronzinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

BronzinisPakuotės· 2023

Qinshihuang Cpa Alaus pakuotė

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Bronzinis apdovanojimas A' Design Award Winner in Pakuotės Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinshihuang Cpa Alaus pakuotė

Qinshihuang CPA yra amatininkiško alaus, priklausančio China Pale Ale kategorijai, pakuotės dizainas. Butelio forma ir kaklelis naudoja būdingus Cinų dinastijos elementus, o forma primena nefrito taurę su debesų raštais iš Cinų ir Hanų laikotarpių. Aplink butelio kaklelį esanti juostelė žymi produktą kaip China Pale Ale stiliaus pradininką. Centrinis antspaudo rašto hieroglifas, vienodas Cinų dinastijos šriftas, suteikia tradicinę ir klasikinę išvaizdą. Dizainas sukurtas kaip 315 ml stiklinis butelis ir 550 ml aliuminio skardinė.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Qinshihuang Cpa Alaus pakuotė laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Qinshihuang Cpa Alaus pakuotė bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Qinshihuang Cpa Alaus pakuotė puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao